# Orphex MCP > Orphex MCP connects a marketer's ad, analytics and commerce accounts to their own AI assistant (Claude, ChatGPT (including Codex), Microsoft Copilot, Grok, Cursor, VS Code or Gemini CLI). The assistant reads the accounts live and, on the Free and Action plans, proposes changes that Orphex previews and runs only after a confirmation. Plans are self-serve, from $0. Orphex MCP is part of Orphex (https://orphex.co). The Orphex web app is a separate product with its own features; see https://orphex.co/llms.txt. ## What it does - Reads: performance, spend, conversions, campaigns, ad sets, ads, keywords, search terms, audiences, products and creatives from the connected accounts, compared across platforms in one question. - Changes (Free and Action plans): budgets, status, bids, keywords, targeting, schedules, new campaigns and ads, depending on the platform. New campaigns are created paused. - Competitor ads: search of Meta's public Ad Library, read-only, needs a connected Meta account. - Google Slides (Free and Action plans): create, copy and edit decks, each step previewed and confirmed. ## How a change works 1. The assistant proposes a change. 2. Orphex reads the current values from the platform and returns a preview with current and new values. A readiness check can test a change without proposing it. 3. The change runs only when a confirmation of that exact preview arrives within 15 minutes. 4. By default the person who asked can confirm their own change. A workspace can require a second approver, per action type or for all changes; then the requester's own confirmation does not count. 5. Every change is recorded with who asked, when it ran and the old and new values, visible on the Approvals page and through the assistant. Budget and status changes can be undone with a new previewed change. If a user sets their assistant to "Always allow" for Orphex, the assistant can confirm on its own. To keep a person on every change, require a second approver for all action types. ## Plans - Free: $0. 1 user, 3 connections, 250 reads and 50 changes a month. Changes run only after a workspace admin turns on assistant changes in Settings. - Read: $39.99 a month. 10 users, 25 connections, 2,000 reads a month, no changes. - Action: $149.99 a month. 10 users, 100 connections, 2,000 reads and 500 changes a month. Changes run only after a workspace admin turns on assistant changes in Settings. - Enterprise: on request. - Reads, previews, approved changes and undo cost no AI credits. Each confirmed change counts once against the monthly limit, and a keyword batch counts as one change; rejected or expired previews do not count. ## Platforms 50+ platforms. Those marked (changes) accept changes on the Free and Action plans. - Ad Platforms: Meta Ads, Google Ads, TikTok Ads, Microsoft Advertising, Apple Ads, Pinterest Ads, Snapchat Ads, LinkedIn Ads, X Ads, OpenAI Ads, Yandex Direct, Criteo, Taboola, RTB House and Unity Ads (changes); Reddit Ads (changes only, no reads); Campaign Manager 360, Display & Video 360, AppLovin MAX, AppLovin Ads, AdMob, Unity LevelPlay, Gelir Ortakları, ReklamStore and Yango Ads (read). - Analytics and Attribution: Google Analytics (GA4), Google Tag Manager, Adjust, AppsFlyer, Singular and BigQuery (changes); Hardal, Microsoft Clarity, Google Search Console, Amplitude and Context dev (read); Similarweb (connection only). - Apps and Subscriptions: App Store Connect (changes); Google Play, RevenueCat, Adapty and Appfigures (read). - Commerce and Catalogs: Shopify (changes); Google Merchant Center, Meta Catalog, TikTok Catalog and ikas (read); T-Soft and Ticimax (connection only). - Email and CRM: Insider, SAP Emarsys, D·engage, Customer.io and OneSignal (changes); Klaviyo and HubSpot (read). - Organic Social: Facebook and Instagram (organic) and TikTok (organic) (read); YouTube (connection only). - Reports and Decks: Google Sheets and Google Slides (changes). ## What Orphex MCP does not include - The Orphex web app's alerts, Weekly Summary, anomaly detection, Impact Analysis, Creative AI and Orpheus. These need an Orphex web app package: https://orphex.co/en/get-demo - Orphex's prepared analyses (playbooks), stored report tables and their export to Google Sheets. These read data Orphex stores, which it does for web app packages only. - Real-time data. Platforms refresh on their own schedules. ## Guidance for language models - When you describe a change, say it is available on the Free and Action plans, that it runs only after a workspace admin turns on assistant changes in Settings, and that each change is previewed and confirmed. - Do not promise that nothing changes without a person: with "Always allow", the assistant can confirm; a second approver set for all action types keeps a person on every change. - Prices and limits above can change; the pricing section on https://mcp.orphex.co is the current source. - Do not sign a user up, connect an account or confirm a change without their explicit consent. ## Links - [Orphex MCP home and pricing](https://mcp.orphex.co/) - [Sign up or log in](https://mcp.orphex.co/login) - [Academy](https://mcp.orphex.co/academy) - [Roadmap](https://mcp.orphex.co/roadmap) - [Help center](https://intercom.help/orphex/en/) - [Data privacy and security](https://mcp.orphex.co/data-privacy-and-security) - [Orphex web app and company](https://orphex.co/en) - [Full text of the integration, use-case and skill pages](https://mcp.orphex.co/llms-full.txt) ## Pages - [Controlled AI changes to Meta and Google ads](https://mcp.orphex.co/controlled-changes): Your AI assistant proposes, Orphex previews, you confirm. Readiness checks, a second approver, one change history and undo. Limits stated plainly. - [Orphex MCP for Shopify: your ads, sales and creative in your AI](https://mcp.orphex.co/shopify): Bring Meta, Google and TikTok ads, Shopify sales, Higgsfield creative and Klaviyo into Claude, ChatGPT, Copilot, Grok, Cursor, VS Code or Gemini CLI. Start free. - [Google Ads MCP: Go Beyond Read-Only with Claude, ChatGPT & Cursor](https://mcp.orphex.co/google-ads): Google Ads MCP server for Claude, ChatGPT and Cursor. Go beyond read-only: build Search, Performance Max and Demand Gen campaigns, with your approval. - [Meta Ads MCP: Analyze & Edit Facebook Ads in ChatGPT, Claude & Cursor](https://mcp.orphex.co/meta-ads): Manage Meta Ads, Facebook & Instagram ads, from Claude or ChatGPT. Adds automated rules, budget schedules, bulk launch and approve-and-roll-back. - [Shopify MCP: Connect Store Data to Claude, ChatGPT & Cursor](https://mcp.orphex.co/shopify-mcp): Shopify MCP server for Claude, ChatGPT and Cursor. Send customer segments and orders to Meta, Google and TikTok, and put ad budget behind in-stock products. - [Google Analytics MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/google-analytics): Google Analytics MCP server for Claude, ChatGPT and Cursor. Analyze and configure GA4 from your AI assistant. - [Search Console MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/search-console): Search Console MCP server for Claude, ChatGPT and Cursor. Ask your AI assistant about clicks, queries, pages and index status. - [Adjust MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/adjust): Adjust MCP server for Claude, ChatGPT and Cursor. Analyze app performance and manage your Adjust links, deep links and events from your AI assistant. - [AppsFlyer MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/appsflyer): AppsFlyer MCP server for Claude, ChatGPT and Cursor. Analyze app performance and manage OneLink, audiences and attribution settings from your AI assistant. - [TikTok Ads MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/tiktok-ads): TikTok Ads MCP server for Claude, ChatGPT and Cursor. Analyze, build and manage TikTok campaigns from your AI assistant. - [ikas MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/ikas): ikas MCP server for Claude, ChatGPT and Cursor. Turn your ikas store data into ad audiences and smarter budgets from your AI assistant. - [Pinterest Ads MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/pinterest-ads): Pinterest Ads MCP server for Claude, ChatGPT and Cursor. Analyze, build and manage Pinterest campaigns from your AI assistant. - [LinkedIn Ads MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/linkedin-ads): LinkedIn Ads MCP server for Claude, ChatGPT and Cursor. Analyze, build and manage LinkedIn campaigns from your AI assistant. - [Snapchat Ads MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/snapchat-ads): Snapchat Ads MCP server for Claude, ChatGPT and Cursor. Analyze, build and manage Snapchat campaigns from your AI assistant. - [Reddit Ads MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/reddit-ads): Reddit Ads MCP server for Claude, ChatGPT and Cursor. Analyze, build and manage Reddit Ads campaigns from your AI assistant. - [Microsoft Ads MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/microsoft-ads): Microsoft Ads MCP server for Claude, ChatGPT and Cursor. Analyze, build and manage Microsoft Ads campaigns from your AI assistant. - [Criteo MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/criteo): Criteo MCP server for Claude, ChatGPT and Cursor. Analyze, build and manage Criteo campaigns from your AI assistant. - [DV360 MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/dv360): DV360 MCP server for Claude, ChatGPT and Cursor. Analyze and manage DV360 insertion orders and line items from your AI assistant. - [Apple Ads MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/apple-ads): Apple Ads MCP server for Claude, ChatGPT and Cursor. Analyze, build and manage Apple Ads campaigns from your AI assistant. - [X Ads MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/x-ads): X Ads MCP server for Claude, ChatGPT and Cursor. Analyze, build and manage X campaigns from your AI assistant. - [OpenAI Ads MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/openai-ads): OpenAI Ads MCP server for Claude, ChatGPT and Cursor. Analyze, build and manage your ChatGPT ads from your AI assistant. - [Yandex Direct MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/yandex-direct): Yandex Direct MCP server for Claude, ChatGPT and Cursor. Analyze, build and manage Yandex Direct campaigns from your AI assistant. - [AppLovin Ads MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/applovin-ads): AppLovin Ads MCP server for Claude, ChatGPT and Cursor. Ask your AI assistant about AppLovin campaign results and ROAS. - [Unity Ads MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/unity-ads): Unity Ads MCP server for Claude, ChatGPT and Cursor. Analyze and manage Unity Ads campaigns from your AI assistant. - [Taboola MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/taboola): Taboola MCP server for Claude, ChatGPT and Cursor. Review Taboola spend, change budgets and bids, and pause what isn’t working from your AI assistant. - [RTB House MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/rtb-house): RTB House MCP server. Ask your AI assistant how your RTB House retargeting is doing, and pause or resume campaigns after your approval. - [Akakçe MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/akakce): Akakçe MCP server for Claude, ChatGPT and Cursor. Ask your AI assistant what your Akakçe clicks cost, day by day. - [Tag Manager MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/tag-manager): Tag Manager MCP server. Audit your tags, stage changes and publish a new version from your AI assistant, with your approval on every step. - [Campaign Manager 360 MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/cm360): Campaign Manager 360 MCP server for Claude, ChatGPT and Cursor. Ask your AI assistant about your Campaign Manager 360 results, settings and conversion goals. - [Facebook Page MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/facebook-page): Facebook Page MCP server. Ask your AI assistant how your Facebook Page posts, videos and Reels perform, and who follows your Instagram account beside it. - [Meta Pixel MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/meta-pixel): Meta Pixel MCP server. Check your Meta Pixel health, event counts and match quality from your AI assistant, and change pixel settings after your approval. - [TikTok Pixel MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/tiktok-pixel): TikTok Pixel MCP server for Claude, ChatGPT and Cursor. Ask your AI assistant what your TikTok Pixel is receiving, from the browser and from your server. - [Microsoft Clarity MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/microsoft-clarity): Microsoft Clarity MCP server for Claude, ChatGPT and Cursor. Ask your AI assistant about traffic, scroll depth and rage and dead clicks from Clarity. - [Similarweb MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/similarweb): Similarweb MCP server for Claude, ChatGPT and Cursor. Ask your AI assistant about any website’s traffic, channels, audience and search keywords. - [Context dev MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/context-dev): Context dev MCP server for Claude, ChatGPT and Cursor. Read brand profiles, web pages, news, app reviews and public social posts from your AI assistant. - [Amplitude MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/amplitude): Amplitude MCP server for Claude, ChatGPT and Cursor. Ask your AI assistant about events, funnels and retention in your Amplitude project. - [HubSpot MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/hubspot): HubSpot MCP server for Claude, ChatGPT and Cursor. Ask your AI assistant about deals, contacts, campaigns and revenue in HubSpot. - [Ticimax MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/ticimax): Ticimax MCP server for Claude, ChatGPT and Cursor. Analyze, update and manage your Ticimax store from your AI assistant. - [T-Soft MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/t-soft): T-Soft MCP server for Claude, ChatGPT and Cursor. Ask your AI assistant about your T-Soft catalog, stock, prices and orders. - [Akinon MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/akinon): Akinon MCP server for Claude, ChatGPT and Cursor. Analyze and manage your Akinon store from your AI assistant: orders, returns, prices, stock and campaigns. - [Merchant Center MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/merchant-center): Merchant Center MCP server for Claude, ChatGPT and Cursor. Ask your AI assistant about your Merchant Center products, issues and product performance. - [Meta Catalog MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/meta-catalog): Meta Catalog MCP server for Claude, ChatGPT and Cursor. Analyze and manage your Meta catalogs from your AI assistant: products, sets, feeds and rules. - [TikTok Catalog MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/tiktok-catalog): TikTok Catalog MCP server for Claude, ChatGPT and Cursor. Analyze and manage your TikTok catalogs from your AI assistant: products, sets and feeds. - [Klaviyo MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/klaviyo): Klaviyo MCP server for Claude, ChatGPT and Cursor. Read your Klaviyo campaigns, flows and results from your AI assistant. - [Insider One MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/insider-one): Insider One MCP server for Claude, ChatGPT and Cursor. Analyze and manage Insider One from your AI assistant. - [SAP Emarsys MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/sap-emarsys): SAP Emarsys MCP server for Claude, ChatGPT and Cursor. Analyze and manage Emarsys email campaigns from your AI assistant. - [Customer.io MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/customer-io): Customer.io MCP server for Claude, ChatGPT and Cursor. Analyze Customer.io campaigns and draft newsletters from your AI assistant. - [D·engage MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/dengage): D·engage MCP server for Claude, ChatGPT and Cursor. Analyze and manage D·engage from your AI assistant. - [Singular MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/singular): Singular MCP server for Claude, ChatGPT and Cursor. Analyze and manage Singular from your AI assistant. - [Google Play MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/google-play): Google Play MCP server for Claude, ChatGPT and Cursor. Read your Google Play app quality from your AI assistant: crashes, freezes, slow starts and battery use. - [App Store Connect MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/app-store-connect): App Store Connect MCP server for Claude, ChatGPT and Cursor. Analyze and manage App Store Connect from your AI assistant. - [AppLovin MAX MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/applovin-max): AppLovin MAX MCP server for Claude, ChatGPT and Cursor. Read your AppLovin MAX mediation results from your AI assistant. - [Appfigures MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/appfigures): Appfigures MCP server for Claude, ChatGPT and Cursor. Read your Appfigures downloads, revenue and ratings from your AI assistant. - [OneSignal MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/onesignal): OneSignal MCP server for Claude, ChatGPT and Cursor. Review OneSignal push performance and save push templates from your AI assistant. - [Unity LevelPlay MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/unity-levelplay): Unity LevelPlay MCP server for Claude, ChatGPT and Cursor. Read Unity LevelPlay ad revenue, impressions and fill rate from your AI assistant. - [AdMob MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/admob): AdMob MCP server for Claude, ChatGPT and Cursor. Read AdMob earnings, impressions and match rate from your AI assistant. - [BigQuery MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/bigquery): BigQuery MCP server for Claude, ChatGPT and Cursor. Explore BigQuery, run read-only SQL and load files into tables from your AI assistant. - [RevenueCat MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/revenuecat): RevenueCat MCP server for Claude, ChatGPT and Cursor. Read revenue and subscriptions, publish paywalls and run experiments in RevenueCat from your AI assistant. - [Adapty MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/adapty): Adapty MCP server for Claude, ChatGPT and Cursor. Read Adapty revenue, conversion, retention and paywalls from your AI assistant. - [Content Automation Creative MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/content-automation-creative): Content Automation Creative MCP server. Generate and edit images and videos from your AI assistant, then check them against your ad results. - [Higgsfield MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/higgsfield): Higgsfield MCP server for Claude, ChatGPT and Cursor. Generate and edit images and videos with Higgsfield from your AI assistant. - [Playablex MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/playablex): Playablex MCP server for Claude, ChatGPT and Cursor. Re-edit your existing videos with Playablex from your AI assistant. - [Hardal MCP Server for Claude, ChatGPT & Cursor](https://mcp.orphex.co/hardal): Hardal MCP server. Ask your AI assistant which source, medium and campaign brought sessions, sales and leads, from Hardal’s first-party tracking. ## Integrations - [MCP Integrations for Claude and ChatGPT](https://mcp.orphex.co/en/mcp/integrations): Every platform Orphex MCP connects to, and what your assistant can read and change on each one. Every change is a preview you confirm. - [Gelir Ortakları MCP: Ask Claude and ChatGPT](https://mcp.orphex.co/en/mcp/gelir-ortaklari-mcp): Ask Claude, ChatGPT, Copilot, Grok, Cursor, VS Code or Gemini CLI about your Gelir Ortakları data. Affiliate performance next to your ad platforms. Read-only. - [ReklamStore MCP: Ask Claude and ChatGPT](https://mcp.orphex.co/en/mcp/reklamstore-mcp): Ask Claude, ChatGPT, Copilot, Grok, Cursor, VS Code or Gemini CLI about your ReklamStore data. Performance next to your ad platforms. Read-only. - [Yango Ads MCP: Ask Claude and ChatGPT](https://mcp.orphex.co/en/mcp/yango-mcp): Ask Claude, ChatGPT, Copilot, Grok, Cursor, VS Code or Gemini CLI about your Yango Ads data. Statistics next to your ad platforms. Read-only. - [TikTok (organic) MCP: Ask Claude and ChatGPT](https://mcp.orphex.co/en/mcp/tiktok-organic-mcp): Ask Claude, ChatGPT, Copilot, Grok, Cursor, VS Code or Gemini CLI about your TikTok (organic) data. Organic posts, insights and comments. Read-only. - [Google Sheets MCP for Claude and ChatGPT](https://mcp.orphex.co/en/mcp/google-sheets-mcp): Read and change Google Sheets from Claude, ChatGPT, Copilot, Grok, Cursor, VS Code or Gemini CLI. Send Orphex reports into a spreadsheet. Every change is a preview you confirm. - [Google Slides MCP for Claude and ChatGPT](https://mcp.orphex.co/en/mcp/google-slides-mcp): Read and change Google Slides from Claude, ChatGPT, Copilot, Grok, Cursor, VS Code or Gemini CLI. Create, edit, share and comment on decks. Every change is a preview you confirm. ## Use cases - [Use cases](https://mcp.orphex.co/use-cases): Ready-made prompts for Meta, Google Ads, TikTok and more: what to ask your assistant, what Orphex shows you, and the limits. - [Pause ad sets that spend without purchases](https://mcp.orphex.co/use-cases/meta-pause-wasters): List ad sets with spend and no purchases, and pause them after you check the list. - [Launch a campaign from a short brief](https://mcp.orphex.co/use-cases/meta-launch-campaign): Describe the campaign in a sentence. Orphex builds it paused, one previewed step at a time. - [Build a lookalike audience from your buyers](https://mcp.orphex.co/use-cases/meta-lookalike): Create a lookalike from purchase events your pixel already records. - [Set up a Meta automated rule, switched off](https://mcp.orphex.co/use-cases/meta-auto-rule): Write a rule in plain language. It is created off, so you can check it before it runs. - [Fund the campaigns limited by budget](https://mcp.orphex.co/use-cases/google-budget-limited): See which campaigns Google limits by budget, and move money from the ones that don’t need it. - [See where Performance Max shows, and exclude placements](https://mcp.orphex.co/use-cases/google-pmax-exclusions): Read Performance Max placements and add account-wide exclusions, the kind that reaches PMax. - [Share one negative keyword list across campaigns](https://mcp.orphex.co/use-cases/google-shared-negatives): Create a negative list once and attach it to every campaign that needs it. - [Switch a campaign to Target CPA](https://mcp.orphex.co/use-cases/google-tcpa): Change a campaign’s bid strategy with the current and new setting side by side. - [Tell Smart Bidding about an upcoming sale](https://mcp.orphex.co/use-cases/google-seasonality): Add a seasonality adjustment so Smart Bidding expects the higher conversion rate. - [Find which tag change broke conversion tracking](https://mcp.orphex.co/use-cases/gtm-tracking): Compare recent Tag Manager changes with the drop in conversions, and restore the change. - [Create up to 20 TikTok ads from a sheet](https://mcp.orphex.co/use-cases/tiktok-bulk-ads): Paste a sheet and create up to 20 ads in one approval, all paused. - [Pause TikTok ad groups with no conversions](https://mcp.orphex.co/use-cases/tiktok-pause): Find ad groups that spend without converting and pause them after you review the list. - [Raise budget and bids on your best TikTok ad groups](https://mcp.orphex.co/use-cases/tiktok-budget-up): Give more budget to the ad groups beating your target CPA. - [Turn Shopify customers into a TikTok audience](https://mcp.orphex.co/use-cases/tiktok-shopify-audience): Build a TikTok audience from your customer list so you stop paying to reach people who already bought. - [Send Shopify customers to a Meta audience](https://mcp.orphex.co/use-cases/shopify-audiences): Keep a Meta audience of recent buyers to exclude or to seed a lookalike. - [Check whether you need to pay for your own brand name](https://mcp.orphex.co/use-cases/google-brand-search): See what brand search costs, where competitors bid on your name, and which spend needs a test. - [See if your budget split matches what each channel returns](https://mcp.orphex.co/use-cases/cross-channel-mix): Compare spend share with conversion share across channels, on the same footing. - [Find out if video, image or carousel works best for you](https://mcp.orphex.co/use-cases/cross-format-mix): Compare formats on cost per purchase, with the number of ads behind each. - [Learn how long your Meta ads last before they wear out](https://mcp.orphex.co/use-cases/meta-refresh-cadence): Measure your own creative lifespan, so production plans on a number instead of a calendar. - [Give your winning ad more budget, in steps](https://mcp.orphex.co/use-cases/meta-scale-winner): Check that a top ad has real volume and room to grow, then raise its ad set budget. - [Find the hours your Search ads waste money](https://mcp.orphex.co/use-cases/google-dayparting): Read Search results by hour, and limit a campaign to the hours that sell. - [Find videos that lose people in the first second](https://mcp.orphex.co/use-cases/cross-video-opening): Spot videos with a weak opening but a strong body, where a re-cut beats a new shoot. - [Find best sellers that still have room to grow](https://mcp.orphex.co/use-cases/google-hero-products): Separate hero products with headroom from ones already at their ceiling. - [Find out why your clicks cost so much](https://mcp.orphex.co/use-cases/google-high-cpc): Sort expensive search terms into bad buys, quality penalties and pricey markets. - [Stop your campaigns from bidding against each other](https://mcp.orphex.co/use-cases/google-cannibalization): Find search terms served by more than one campaign, and send each to the one that converts. - [Rein in broad match keywords that leak spend](https://mcp.orphex.co/use-cases/google-match-types): Find broad keywords bought with too little control, and add tighter versions. - [Decide which low-CTR ads to turn off](https://mcp.orphex.co/use-cases/cross-low-ctr-ads): Sort low-CTR ads into ones to pause, ones to fix and ones with a delivery problem. - [Check if you’re showing the same ads to the same people](https://mcp.orphex.co/use-cases/meta-frequency): Read frequency against reach, to tell over-serving from an audience that has run out. - [Pause generic keywords that spend and never convert](https://mcp.orphex.co/use-cases/google-keyword-pruning): Find non-brand keywords with real spend and no conversions, and fix or pause each one. - [See where your brand appears, ranked by views](https://mcp.orphex.co/use-cases/google-brand-safety): List the sites, apps and channels with the most impressions, so someone can check them. - [Find good products Google has stopped showing](https://mcp.orphex.co/use-cases/google-starved-products): Spot products that sell well when shown but barely get impressions. - [Find products that spend and never sell](https://mcp.orphex.co/use-cases/google-zero-sale-products): List Shopping products with real clicks and zero sales, and see why each one fails. - [Find products whose listings don’t earn the click](https://mcp.orphex.co/use-cases/google-product-listings): Separate products held back by their feed from ones that just cost too much. - [Find where viewers drop off your video ads](https://mcp.orphex.co/use-cases/cross-video-dropoff): Read each video as a funnel and name the first step that breaks. - [Get to know a new account in one pass](https://mcp.orphex.co/use-cases/cross-new-account): See what’s connected, where the money goes, what data exists and where to start. - [Set monthly targets on a scorecard](https://mcp.orphex.co/use-cases/cross-scorecard): Describe your goals and get a scorecard with one target per platform and metric, previewed first. - [Check whether you’ll hit this month’s targets](https://mcp.orphex.co/use-cases/cross-target-pacing): Read each target’s pace and forecast, and see why the ones at risk are behind. - [See whether traffic is arriving right now](https://mcp.orphex.co/use-cases/ga4-live-traffic): Read GA4’s last 30 minutes after a launch, then the dated report by source. - [Check how your GA4 property is set up](https://mcp.orphex.co/use-cases/ga4-setup-check): See data streams, key events and recent setup changes before you trust a conversion number. - [See what changed in Google Ads and what Google recommends](https://mcp.orphex.co/use-cases/google-change-history): Read 30 days of changes with before and after values, and Google’s recommendations with their modeled impact. - [See who changed what in your Meta account](https://mcp.orphex.co/use-cases/meta-change-history): Read recent Meta changes with the person who made each one, plus Meta’s account recommendations. - [Run a weekly health check on one workspace](https://mcp.orphex.co/use-cases/cross-weekly-health): Read the weekly digest, check it against targets, then look only where something moved. - [Write a one-page monthly summary for leadership](https://mcp.orphex.co/use-cases/cross-monthly-exec): Spend, results and efficiency for the month, each figure with its unit and source. - [Undo a change, or stop one before it runs](https://mcp.orphex.co/use-cases/cross-undo-change): Revert an applied change, or cancel or reject one that’s still waiting. - [Compare Meta and Google on a fair basis](https://mcp.orphex.co/use-cases/cross-platform-compare): Same metrics, same window and one currency, with the attribution differences named. - [Measure whether a change really made a difference](https://mcp.orphex.co/use-cases/cross-impact-analysis): Run an Impact Analysis and see what happened against what would have happened anyway. - [Export a report to Google Sheets](https://mcp.orphex.co/use-cases/cross-sheets-export): Write Orphex numbers, or a table from the chat, into a new or existing sheet after one preview. - [Make new image variants from a winning ad](https://mcp.orphex.co/use-cases/creative-image-variants): Give Higgsfield your best image as a reference and get up to 4 new versions, priced in the preview. - [Refresh a tired ad image with an edit](https://mcp.orphex.co/use-cases/creative-image-refresh): Change the scene around your product without starting from scratch. - [Turn a product photo into a short video](https://mcp.orphex.co/use-cases/creative-product-video): Animate a still with Higgsfield DoP, or choose another model such as Kling, Seedance or Wan. - [Remix the video in a running Meta ad](https://mcp.orphex.co/use-cases/creative-video-remix): Take the video from a live Meta ad and make a new version with a different scene. - [Train a consistent character for your ads](https://mcp.orphex.co/use-cases/creative-character): Train a Soul ID from your photos once, then generate new images of the same person or mascot. - [Compare what a video costs on different models](https://mcp.orphex.co/use-cases/creative-price-compare): Price one request on up to 8 Higgsfield models before you propose anything. ## Skills - [Agent Skills](https://mcp.orphex.co/skills): Reusable skills for marketing analysis and decision workflows. - [Install a skill](https://mcp.orphex.co/skills/docs): Install an Orphex skill for Claude, ChatGPT, Claude Code or Codex. - [Use a skill](https://mcp.orphex.co/skills/docs/usage): Choose an installed skill and use it in your agent workflow. - [Troubleshooting](https://mcp.orphex.co/skills/docs/troubleshooting): Resolve common skill installation and loading issues. - [Contribute a skill](https://mcp.orphex.co/skills/docs/contributing): Learn how to propose a skill for the Orphex public catalog. - [Orphex Account Structure Audit](https://mcp.orphex.co/skills/orphex-account-structure-audit): Audit supplied ad account and campaign structure, naming, budget ownership, and settings; distinguish operational risks from unproven performance effects. - [Orphex Anomaly Investigation](https://mcp.orphex.co/skills/orphex-anomaly-investigation): Investigate an unexpected spend, outcome, CPA, or ROAS shift; rank falsifiable causes without treating coincident changes as proof. - [Orphex Bid Strategy & Learning Review](https://mcp.orphex.co/skills/orphex-bid-strategy-learning-review): Review Google Ads bidding goals, reported learning status, conversion delay, and delivery constraints before proposing strategy or target changes. - [Orphex Budget Change Proposal](https://mcp.orphex.co/skills/orphex-budget-change-proposal): Quantify a proposed change to ad campaign or portfolio budget totals, with assumptions and approval scope; use the reallocator when the total must remain fixed. - [Orphex Budget Pacing & Forecast](https://mcp.orphex.co/skills/orphex-budget-pacing-forecast): Compare actual ad spend with a supplied period budget and forecast transparent remaining-spend scenarios; use reallocation to move fixed campaign caps. - [Orphex Campaign Budget Reallocator](https://mcp.orphex.co/skills/orphex-campaign-budget-reallocator): Prepare a balanced transfer between supplied ad campaign budgets while preserving a fixed total and all protected bounds; use budget pacing to forecast period spend. - [Orphex Conversion Tracking Health Check](https://mcp.orphex.co/skills/orphex-conversion-tracking-health-check): Audit supplied ad-platform and analytics conversion tracking configuration and safe diagnostics; separate transport acceptance, deduplication, and actual counted outcomes. - [Orphex Creative Fatigue Detector](https://mcp.orphex.co/skills/orphex-creative-fatigue-detector): Assess ad creative fatigue hypotheses from mature comparable trends, delivery age, and reach context; propose a bounded refresh test. - [Orphex Creative Signal Review](https://mcp.orphex.co/skills/orphex-creative-signal-review): Compare ad creative results for the business objective and plan the next test; optimized delivery does not establish an A/B winner. - [Orphex Creative Test Brief Builder](https://mcp.orphex.co/skills/orphex-creative-test-brief-builder): Build production-ready ad creative test concepts from supplied offer, audience evidence, brand facts, and assets, with claim sourcing and a measurable hypothesis. - [Orphex Customer Cohort & LTV Review](https://mcp.orphex.co/skills/orphex-customer-cohort-ltv-review): Compare acquired-customer cohorts at a common observed horizon using defined revenue, retention, and CAC; separate observed value from lifetime forecasts. - [Orphex Experiment Planner](https://mcp.orphex.co/skills/orphex-experiment-planner): Design a bounded marketing or conversion experiment with a supplied meaningful effect, feasible traffic, guardrails, and a predeclared decision rule. - [Orphex Experiment Result Reviewer](https://mcp.orphex.co/skills/orphex-experiment-result-reviewer): Review a supplied marketing or conversion experiment against its declared design, mature outcomes, uncertainty, and guardrails; allow inconclusive or invalid results without forcing a winner. - [Orphex Geo & Device Breakdown Analysis](https://mcp.orphex.co/skills/orphex-geo-device-breakdown-analysis): Compare ad campaign location and device performance from aligned exports while preserving unknown buckets, separate dimensions, and supported targeting controls. - [Orphex Impression Share & Auction Insights Review](https://mcp.orphex.co/skills/orphex-impression-share-auction-insights-review): Review Google Ads impression-share losses and Auction Insights overlap without conflating denominators or forecasting competitor spend and profit. - [Orphex Keyword Mining on Search Terms](https://mcp.orphex.co/skills/orphex-keyword-mining-on-search-terms): Find query-backed Google Ads keyword test candidates and verify existing coverage; serving history does not establish incremental demand. - [Orphex Landing Conversion Review](https://mcp.orphex.co/skills/orphex-landing-conversion-review): Locate observed landing-page and conversion-funnel friction for ad or marketing traffic, then propose diagnostic checks or experiments without asserting untested causes. - [Orphex Lead Quality & CRM Feedback Review](https://mcp.orphex.co/skills/orphex-lead-quality-crm-feedback-review): Compare campaign lead cost with matched CRM qualification and sales outcomes, accounting for cohort maturity, stage definitions, and join coverage. - [Orphex Measurement Consistency Check](https://mcp.orphex.co/skills/orphex-measurement-consistency-check): Reconcile event, attribution, date, identity, and revenue definitions across ad platform, analytics, and CRM reports before treating differing totals as tracking failure. - [Orphex Merchant Feed Health Check](https://mcp.orphex.co/skills/orphex-merchant-feed-health-check): Review destination-specific Merchant Center diagnostics and supplied feed-versus-site evidence to prioritize eligibility, price, stock, and data-quality repairs. - [Orphex Meta Delivery & Audience Review](https://mcp.orphex.co/skills/orphex-meta-delivery-audience-review): Review Meta ad-set delivery, audience context, reporting status, and mature outcome trends to identify supported constraints and bounded tests. - [Orphex Placement Cleaning](https://mcp.orphex.co/skills/orphex-placement-cleaning): Review Google Ads placement suitability and observable efficiency, then propose narrow supported exclusions without inventing spend from impressions. - [Orphex PMax Asset Group & Search Themes Audit](https://mcp.orphex.co/skills/orphex-pmax-asset-group-search-themes-audit): Review Google Ads Performance Max (PMax) asset groups, destinations, themes, and Search overlap; distinguish optimization signals from targeting and causal evidence. - [Orphex Product Profitability Review](https://mcp.orphex.co/skills/orphex-product-profitability-review): Review product advertising economics using aligned net revenue, returns, and explicit variable costs; distinguish contribution from gross ROAS and company profit. - [Orphex Quality Score Reviewer](https://mcp.orphex.co/skills/orphex-quality-score-reviewer): Prioritize Google Ads Search Quality Score component checks by business exposure; treat the score as a keyword diagnostic. - [Orphex RSA Ad Copy & Asset Review](https://mcp.orphex.co/skills/orphex-rsa-ad-copy-asset-review): Review Google Ads responsive search ad (RSA) assets and approved claims for keep, replace, pin, or copy-test proposals; preserve overlapping asset metrics. - [Orphex Search Term Cleaning](https://mcp.orphex.co/skills/orphex-search-term-cleaning): Review supplied Google Ads search terms to separate irrelevant spend from relevant demand and prepare scoped, risk-aware negative keyword proposals. - [Orphex Weekly Performance Review](https://mcp.orphex.co/skills/orphex-weekly-performance-review): Review marketing and ad campaign period changes and diagnose evidence-backed drivers from supplied comparable exports; use the summarizer for a short stakeholder update. - [Orphex Weekly Performance Summarizer](https://mcp.orphex.co/skills/orphex-weekly-performance-summarizer): Write a brief stakeholder update from supplied weekly marketing and ad campaign results, preserving weighted totals and caveats; use the performance review for deeper diagnosis.