Orphex for CriteoCriteo and 60+ Platforms MCP
Analyze, build and manage Criteo campaigns from your AI assistant. Bring your store and the rest of your stack into the same conversation.
Claude
ChatGPT
Copilot
Grok
Cursor
Criteo MCP vs Orphex MCP
Go beyond the beta. Build Criteo campaigns, tune ad sets and send audiences, together with 60+ other platforms, with Orphex MCP.
| What you can do | Criteo MCP |  Orphex MCP |
|---|---|---|
| Read campaign performanceSpend, clicks, sales and ROAS by campaign and ad set | Supported | Supported |
| Create campaigns and ad setsBuilt from your brief, created paused | Not available in this MCP | Supported |
| Change ad set budget, bid, schedule and statusOn the ad sets you already run | Not available in this MCP | Supported |
| Send customer lists to Criteo as audiencesFrom Shopify, BigQuery, Sheets and more | Not available in this MCP | Supported |
| Self-serve accessConnect without a sales request | Not available in this MCP | Supported |
| Work across platformsCriteo, Meta, Google Ads and more in one answer | Not available in this MCP | Supported |
Make your next move.
From a quick audit to approved changes. Pick a job and see how Orphex handles it.
Audit my Criteo account. What should I fix first?
Orphex MCPFull context.
Better actions.
Orphex melts data from every platform into one context, so your AI picks the action that fits the whole business, not just one dashboard.
Same question, different results with different context.
“Where should I put more budget this week?”
ShopifyProduct stocksSneakers: 12 left · Sweatshirts: 240
GA4 & AdjustUTM performanceutm_campaign=sweatshirts · best CVR on web & appCriteoAd set spendingsSneakers Retargeting · $310/dayGoogle AdsPaid search terms“sweatshirts” · $4.10 CPC- Sneakers sell out in about 3 days. Sweatshirts have 240 in stock.Source: Shopify
- Sweatshirt UTMs convert best on both web and app.Source: GA4, Adjust
- Search clicks on “sweatshirts” cost $4.10, so Criteo reaches the same buyers for less.Source: Google Ads
- Sneakers Retargeting spends $310/day on stock that is running out.Source: Criteo
4 sources · Shopify, GA4 & Adjust, Google Ads, CriteoClear answers for your peace of mind.
Frequently asked questions about setup, security, and more.
Criteo already has an official MCP. Why should I use Orphex?
Criteo’s MCP is in closed beta and read-only for now. Orphex also creates campaigns and ad sets, changes ad set budgets, bids and schedules, and uploads audiences, with every change previewed first. And it connects Criteo with 60+ other platforms in one assistant.
Is it safe? Will AI change my campaigns automatically?
You are always in control. Orphex previews each change with its current and proposed values and waits for your approval. New campaigns and ad sets are created paused.
Can Orphex upload my customer lists to Criteo?
Yes. Orphex can upload customers from Shopify, BigQuery or Google Sheets to a Criteo contact list. You see how many customers each upload includes before you approve.
Can I see Criteo next to Meta and Google Ads?
Yes. Orphex puts Criteo next to Meta, Google Ads, GA4 and others in one conversation, with each platform’s numbers kept separate.
Do I need to contact Criteo to get access?
No. You connect Criteo to Orphex yourself in a few clicks. Criteo’s own MCP is in closed beta and needs approval through your Criteo representative.
Which AI assistants are compatible with Orphex?
Orphex MCP works with Claude, ChatGPT, Grok, Cursor and Microsoft Copilot.
How long does it take to connect Criteo?
Setup takes just a few minutes. Once you authorize Criteo through Orphex, your AI assistant is ready to analyze data and prepare changes.
Is Orphex free to use?
Yes, you can start with Orphex for free, connect your platforms and try it with your own data before choosing a plan.
Explore more integrations.
One MCP connection for Criteo and 60+ other marketing platforms.
Make your next move.
Connect Criteo. Keep the assistant you already use.