Run Criteo from Claude and ChatGPT. Preview Every Change First.
Ask about your Criteo account, then have your assistant draft the change. Orphex shows a preview, and nothing reaches Criteo until you confirm.
Asking is free. The Free plan includes 50 changes a month, and changes must be switched on for your workspace.
Raise the budget on the Cart Abandoners ad set by 15%.
Here is the change. Nothing has reached Criteo yet.
| Ad set | Now | New |
|---|---|---|
| Cart Abandoners | $400/day | $460/day |
Start with a Question
Asking is included on every plan, including Free. Questions teams ask:
- Which ad sets had the best return on ad spend last month?
- How did Criteo retargeting compare with Meta retargeting last week?
- Which ad sets are spending below their budget?
Then Change It from the Same Chat
Every item below runs as a preview first and only applies after your confirmation.
Budgets
- Ad set budgets
Bidding
- Ad set bids
Delivery
- Pause and restart ad sets
- Ad set schedule
Campaigns
- New campaigns and ad sets, starting paused
Audiences
- Audience activation
Every change runs the same way: a preview read live from the platform, your confirmation, the change history and undo. How Controlled Changes Work
Before You Turn On Changes
- The Free plan includes 50 changes a month.
- Changes are switched on per workspace, and a workspace can require a second approver.
- Everything Orphex creates starts paused and spends nothing until a separate, confirmed activation.
- Which platforms and changes are open depends on your plan, your connected accounts and your workspace settings.
Frequently Asked Questions
Is this Criteo’s official MCP?
No. Orphex is an independent product that connects to your Criteo account through Criteo’s API.
Can my assistant make a change without asking me?
Not by default: it shows you the preview and asks before it confirms. If you click “Always allow” for Orphex, it can confirm on its own. To keep a person on every change, require a second approver in your workspace.
Do changes cost credits?
No. On MCP plans, reads, previews, approved changes, undo and creating campaigns cost no credits. In the Orphex web app, Creative AI shows its cost first, and Impact Analysis shows a credit cap first and uses credits for each effect it finds.
Which AI assistants work with Orphex?
Claude, ChatGPT and Copilot.
Can someone who doesn’t use Claude or ChatGPT approve a change?
Yes. Pending changes can be approved on the pending changes screen in the Orphex web app.
Start with One Question about Your Criteo Account
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed.