Run Google Ads from Claude and ChatGPT. Preview Every Change First.
Clean up search terms, shift budgets and add negatives from a chat. Orphex shows the before and after, and nothing reaches Google Ads until you confirm.
Asking is free. The Free plan includes 50 changes a month, and changes must be switched on for your workspace.
Add the search terms that spent over $100 last month with no conversions as negative keywords on the Shoes campaign.
Here are the 4 negatives. Nothing has reached Google Ads yet.
| Search term | Match | Spent, 30 days |
|---|---|---|
| shoe repair near me | Phrase | $214 |
| running shoes jobs | Phrase | $163 |
| free shoes giveaway | Phrase | $121 |
| how to clean sneakers | Exact | $108 |
Start with a Question
Asking is included on every plan, including Free. Questions teams ask:
- Which search terms cost money and never converted in the last 30 days?
- Which campaigns are limited by budget, and by how much?
- Where are my Performance Max ads actually showing?
- Will we land on budget this month?
- What changed in this account last week, and who changed it?
- Did a tag change in Tag Manager break our conversion tracking?
Then Change It from the Same Chat
Every item below runs as a preview first and only applies after your confirmation.
Budgets and Bidding
- Campaign budgets, including shared budgets
- Bid strategies and portfolio strategies
- Device bid adjustments
- Seasonality adjustments and data exclusions for Smart Bidding
Keywords and Search
- Add, pause and remove keywords in bulk
- Negative keywords and negative keyword lists
- Page feeds for dynamic search ads
Placements and Targeting
- Placement exclusions across the account, Performance Max included
- YouTube channel and video targeting or exclusions
- Locations, languages, demographics and topics
Campaigns and Ads
- New Search, Performance Max, Demand Gen and App campaigns, all starting paused
- Ads, assets and asset groups
- Many ads at once from a sheet
- Pause and restart campaigns, ad groups and ads
Audiences
- Custom audiences and customer lists
- Audiences on ad groups and asset groups
Tests and Goals
- Experiments and campaign drafts
- Conversion goals and conversion value rules
- Apply or dismiss Google’s recommendations
Removing a campaign, ad group or ad on Google Ads can’t be undone. Pausing can.
How a Change Runs
The same four steps on every platform, whether you approve in the chat or in the Orphex web app.
Preview
Your assistant proposes the change. Orphex reads the current values from the platform and shows before and after. Nothing has changed yet.
Confirm
You confirm in the chat or on the pending changes screen in the web app. The confirmation runs exactly the change you saw and is valid for 15 minutes.
History
The change appears in one change history, next to changes people made directly in the ad platform.
Undo
Ask to undo a change. Orphex previews the reverse change and waits for your confirmation again. Deletes can’t be undone.
Orphex or Google’s Own Ads MCP?
Google publishes an open-source Ads MCP server. As of September 2026 it is read-only and you run it yourself. Google’s assistant inside Google Ads (Ask Advisor, in beta) can also make some changes with your approval.
| Feature | Orphex | Google Ads MCP |
|---|---|---|
| Price | Free to start: 250 reads and 50 changes a month | Free, open source |
| Setup | Hosted. Sign in and connect your account | You run it: a Google Cloud project and OAuth setup |
| Reading data | Google Ads, plus GA4 and Tag Manager | Google Ads, through query tools |
| Changes | Yes, each one previewed and confirmed | No, read-only |
| Platforms in one question | Google Ads, Meta, TikTok, Microsoft Ads and more | Google Ads only |
| Change history and undo | Yes | No |
| Alerts and Weekly Summary | Yes, in the Orphex web app | No |
Sources: Google Ads API developer documentation (updated 25 September 2026) and the googleads/google-ads-mcp repository, checked 29 September 2026.
Before You Turn On Changes
- The Free plan includes 50 changes a month.
- Changes are switched on per workspace, and a workspace can require a second approver.
- Everything Orphex creates starts paused and spends nothing until a separate, confirmed activation.
- 2 to 10 new campaigns can open in one approval, all paused, each with its own budget.
- Each workspace has a daily limit on how many objects it creates through Orphex.
- GA4 and Tag Manager have their own pages: key events, audiences, tags and versions go through the same preview and confirmation.
Frequently Asked Questions
Is this Google’s official MCP?
No. Orphex is an independent product that connects to your Google Ads accounts through the Google Ads API. Google also publishes its own read-only Ads MCP server.
Can it change Performance Max campaigns?
Yes: asset groups, assets, listing filters, audience signals and account-wide placement exclusions.
Can my assistant make a change without asking me?
Not by default: it shows you the preview and asks before it confirms. If you click “Always allow” for Orphex, it can confirm on its own. To keep a person on every change, require a second approver in your workspace.
Do changes cost credits?
No. On MCP plans, reads, previews, approved changes, undo and creating campaigns cost no credits. In the Orphex web app, Creative AI shows its cost first, and Impact Analysis shows a credit cap first and uses credits for each effect it finds.
Which AI assistants work with Orphex?
Claude, ChatGPT and Copilot.
Can someone who doesn’t use Claude or ChatGPT approve a change?
Yes. Pending changes can be approved on the pending changes screen in the Orphex web app.
Start with One Question about Your Google Ads Account
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed.