Manage Google Analytics (GA4) from Claude and ChatGPT. Preview Every Change First.
Ask about your Google Analytics (GA4) account, then have your assistant draft the change. Orphex shows a preview, and nothing reaches Google Analytics (GA4) until you confirm.
Asking is free. The Free plan includes 50 changes a month, and changes must be switched on for your workspace.
Mark the sign_up event as a key event.
Here is the change. Nothing has reached Google Analytics yet.
| Event | Now | New |
|---|---|---|
| sign_up | Event | Key event |
Start with a Question
Asking is included on every plan, including Free. Questions teams ask:
- Which channels drove the most purchases last month?
- Where do people drop off between product page and checkout?
- Which key events are set up, and which fired last week?
Then Change It from the Same Chat
Every item below runs as a preview first and only applies after your confirmation.
Key Events
- Create, edit and delete key events
Audiences
- Create, edit and archive audiences
Custom Definitions
- Custom dimensions and custom metrics: create, edit, archive
Links and Exports
- Link or unlink a property and Google Ads
- Start, change or stop the BigQuery export
Data Streams and Annotations
- Create, rename and delete data streams
- Stream settings
- Reporting annotations
Deleting a data stream or key event in Google Analytics can’t be undone.
Every change runs the same way: a preview read live from the platform, your confirmation, the change history and undo. How Controlled Changes Work
Before You Turn On Changes
- The Free plan includes 50 changes a month.
- Changes are switched on per workspace, and a workspace can require a second approver.
- Everything Orphex creates starts paused and spends nothing until a separate, confirmed activation.
- Which platforms and changes are open depends on your plan, your connected accounts and your workspace settings.
Frequently Asked Questions
Is this Google Analytics (GA4)’s official MCP?
No. Orphex is an independent product that connects to your Google Analytics (GA4) account through Google Analytics (GA4)’s API.
Can my assistant make a change without asking me?
Not by default: it shows you the preview and asks before it confirms. If you click “Always allow” for Orphex, it can confirm on its own. To keep a person on every change, require a second approver in your workspace.
Do changes cost credits?
No. On MCP plans, reads, previews, approved changes, undo and creating campaigns cost no credits. In the Orphex web app, Creative AI shows its cost first, and Impact Analysis shows a credit cap first and uses credits for each effect it finds.
Which AI assistants work with Orphex?
Claude, ChatGPT and Copilot.
Can someone who doesn’t use Claude or ChatGPT approve a change?
Yes. Pending changes can be approved on the pending changes screen in the Orphex web app.
Start with One Question about Your Google Analytics (GA4) Account
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed.