Manage Google Tag Manager from Claude and ChatGPT. Preview Every Change First.
Ask about your Google Tag Manager account, then have your assistant draft the change. Orphex shows a preview, and nothing reaches Google Tag Manager until you confirm.
Asking is free. The Free plan includes 50 changes a month, and changes must be switched on for your workspace.
Publish the workspace with the new purchase tag.
Here is the version that would go live. Nothing has been published yet.
| Change | Type | Status |
|---|---|---|
| GA4 · purchase | Tag | Added |
| Checkout · thank you | Trigger | Changed |
Start with a Question
Asking is included on every plan, including Free. Questions teams ask:
- Which tags fire on the checkout page?
- What changed between the live version and the last one?
- Who has publish access to this container?
Then Change It from the Same Chat
Every item below runs as a preview first and only applies after your confirmation.
Workspaces and Versions
- Create workspaces and versions
- Publish a version
- Roll a container back to an earlier version
- Restore a deleted version
Tags, Triggers and Variables
- Change tags, triggers and variables
- Revert changes in a workspace
- Import gallery templates
Containers and Environments
- Create, rename, combine and delete containers
- Create and repoint environments
Access
- Grant, change and revoke user access
Publishing a version changes what runs on your site. Orphex previews the version first, and you confirm it like any other change.
Every change runs the same way: a preview read live from the platform, your confirmation, the change history and undo. How Controlled Changes Work
Before You Turn On Changes
- The Free plan includes 50 changes a month.
- Changes are switched on per workspace, and a workspace can require a second approver.
- Everything Orphex creates starts paused and spends nothing until a separate, confirmed activation.
- Which platforms and changes are open depends on your plan, your connected accounts and your workspace settings.
Frequently Asked Questions
Is this Google Tag Manager’s official MCP?
No. Orphex is an independent product that connects to your Google Tag Manager account through Google Tag Manager’s API.
Can my assistant make a change without asking me?
Not by default: it shows you the preview and asks before it confirms. If you click “Always allow” for Orphex, it can confirm on its own. To keep a person on every change, require a second approver in your workspace.
Do changes cost credits?
No. On MCP plans, reads, previews, approved changes, undo and creating campaigns cost no credits. In the Orphex web app, Creative AI shows its cost first, and Impact Analysis shows a credit cap first and uses credits for each effect it finds.
Which AI assistants work with Orphex?
Claude, ChatGPT and Copilot.
Can someone who doesn’t use Claude or ChatGPT approve a change?
Yes. Pending changes can be approved on the pending changes screen in the Orphex web app.
Start with One Question about Your Google Tag Manager Account
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed.