Run Meta Ads from Claude and ChatGPT. Preview Every Change First.
Ask how your campaigns are doing, then have your assistant draft the fix. Orphex shows the before and after, and nothing reaches Meta until you confirm.
Asking is free. The Free plan includes 50 changes a month, and changes must be switched on for your workspace.
Move 20% of the prospecting budget to the two retargeting ad sets with the best ROAS in the last 14 days.
Here are 3 previews, one per ad set. Nothing has reached Meta yet.
| Ad set | Now | New |
|---|---|---|
| Prospecting · Broad | $1,500/day | $1,200/day |
| Retargeting · 7-day viewers | $400/day | $550/day |
| Retargeting · Added to cart | $300/day | $450/day |
Start with a Question
Asking is included on every plan, including Free. Questions teams ask:
- Which ad sets spent more than $500 last week without a purchase?
- Is this creative worn out, or has the audience just seen it too often?
- Where are my ads actually showing, and which placements convert?
- Compare last week’s CPA by campaign with the week before. What drove the biggest change?
- Which campaigns are being held back by budget?
- What changed in this account in the last 7 days, and who changed it?
Then Change It from the Same Chat
Every item below runs as a preview first and only applies after your confirmation.
Budgets and Spend
- Daily and lifetime budgets on campaigns and ad sets
- Spend caps
- Budget increases for a high-demand period
Bidding
- Bid amounts and bid strategy
- Minimum ROAS
Delivery
- Pause and restart campaigns, ad sets and ads
- Targeting, schedule and dayparting
- Frequency caps and brand-safety settings
Campaigns and Creatives
- New campaigns, ad sets and ads, all starting paused
- Swap the creative on a live ad
- Copy or duplicate ads, ad sets and campaigns
- Upload images and video
Audiences and Catalog
- Lookalike and event-based audiences
- Catalog products and product sets
Measurement and Rules
- Custom conversions and pixel settings
- Meta automated rules, created switched off
- Lift studies
Deleting is permanent on Meta. Orphex blocks a delete while the campaign, ad set or ad is still running, and suggests archiving instead.
How a Change Runs
The same four steps on every platform, whether you approve in the chat or in the Orphex web app.
Preview
Your assistant proposes the change. Orphex reads the current values from the platform and shows before and after. Nothing has changed yet.
Confirm
You confirm in the chat or on the pending changes screen in the web app. The confirmation runs exactly the change you saw and is valid for 15 minutes.
History
The change appears in one change history, next to changes people made directly in the ad platform.
Undo
Ask to undo a change. Orphex previews the reverse change and waits for your confirmation again. Deletes can’t be undone.
Orphex or Meta’s Own Ads MCP?
Meta launched its own Ads MCP in 2026, and it is free. If you only run Meta and are happy to approve inside your assistant, it is a good option. Here is how the two compare, as of September 2026.
| Feature | Orphex | Meta Ads MCP |
|---|---|---|
| Price | Free to start: 250 reads and 50 changes a month | Free |
| Platforms in one question | Meta, Google Ads, TikTok, Microsoft Ads and more | Meta only |
| Where you approve | On Orphex’s side, tied to the preview. In the chat or the web app | In your assistant. Meta’s rules limit what an agent may do |
| Before-and-after preview | Yes, with live values from Meta | Not documented |
| Check a change without applying it | Yes | Not documented |
| Second approver | Optional, per workspace | Not documented |
| Change history | Meta’s own history and Orphex’s log in one list | Account activity log can be read |
| Undo | Yes, for values and statuses | Not documented |
| Alerts and Weekly Summary | Yes, in the Orphex web app | No |
Sources: Meta for Developers blog, 16 July 2026, and Meta’s Ads MCP documentation, checked 29 September 2026.
Before You Turn On Changes
- The Free plan includes 50 changes a month.
- Changes are switched on per workspace, and a workspace can require a second approver.
- Everything Orphex creates starts paused and spends nothing until a separate, confirmed activation.
- One campaign per request. On Meta, a new campaign takes four previews: campaign, ad set, creative and ad.
- Each workspace has a daily limit on how many objects it creates through Orphex.
- Account spend limit, billing, payment methods and Business roles can’t be changed through Orphex.
Frequently Asked Questions
Is this Meta’s official MCP?
No. Orphex is an independent product that connects to your Meta ad accounts through Meta’s Marketing API. Meta also offers its own Ads MCP.
Can my assistant make a change without asking me?
Not by default: it shows you the preview and asks before it confirms. If you click “Always allow” for Orphex, it can confirm on its own. To keep a person on every change, require a second approver in your workspace.
Do changes cost credits?
No. On MCP plans, reads, previews, approved changes, undo and creating campaigns cost no credits. In the Orphex web app, Creative AI shows its cost first, and Impact Analysis shows a credit cap first and uses credits for each effect it finds.
Which AI assistants work with Orphex?
Claude, ChatGPT and Copilot.
Can someone who doesn’t use Claude or ChatGPT approve a change?
Yes. Pending changes can be approved on the pending changes screen in the Orphex web app.
Start with One Question about Your Meta Account
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed.