Run Microsoft Advertising from Claude and ChatGPT. Preview Every Change First.
Ask about your Microsoft Advertising account, then have your assistant draft the change. Orphex shows a preview, and nothing reaches Microsoft Advertising until you confirm.
Asking is free. The Free plan includes 50 changes a month, and changes must be switched on for your workspace.
Add “free shoes” as a negative keyword on the Brand campaign.
Here is the change. Nothing has reached Microsoft Advertising yet.
| Keyword | Match type | Campaign |
|---|---|---|
| free shoes | Phrase | Brand |
Start with a Question
Asking is included on every plan, including Free. Questions teams ask:
- Which search terms spent the most last month without a conversion?
- How did Microsoft Advertising CPA compare with Google Ads last week?
- Which keywords lost the most impressions week over week?
Then Change It from the Same Chat
Every item below runs as a preview first and only applies after your confirmation.
Budgets
- Campaign budgets
Bidding
- Ad group and keyword bids
Delivery
- Pause and restart campaigns, ad groups, ads and keywords
Keywords and Negatives
- Add, remove and pause keywords
- Negative keywords on campaigns and ad groups
Locations
- Target and exclude locations on campaigns and ad groups
- Location intent settings
Campaigns and Ads
- New campaigns, ad groups and ads, all starting paused
- Performance Max asset groups
Every change runs the same way: a preview read live from the platform, your confirmation, the change history and undo. How Controlled Changes Work
Before You Turn On Changes
- The Free plan includes 50 changes a month.
- Changes are switched on per workspace, and a workspace can require a second approver.
- Everything Orphex creates starts paused and spends nothing until a separate, confirmed activation.
- Which platforms and changes are open depends on your plan, your connected accounts and your workspace settings.
Frequently Asked Questions
Is this Microsoft Advertising’s official MCP?
No. Orphex is an independent product that connects to your Microsoft Advertising account through Microsoft Advertising’s API.
Can my assistant make a change without asking me?
Not by default: it shows you the preview and asks before it confirms. If you click “Always allow” for Orphex, it can confirm on its own. To keep a person on every change, require a second approver in your workspace.
Do changes cost credits?
No. On MCP plans, reads, previews, approved changes, undo and creating campaigns cost no credits. In the Orphex web app, Creative AI shows its cost first, and Impact Analysis shows a credit cap first and uses credits for each effect it finds.
Which AI assistants work with Orphex?
Claude, ChatGPT and Copilot.
Can someone who doesn’t use Claude or ChatGPT approve a change?
Yes. Pending changes can be approved on the pending changes screen in the Orphex web app.
Start with One Question about Your Microsoft Advertising Account
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed.