Run Yandex Direct from Claude and ChatGPT. Preview Every Change First.
Ask about your Yandex Direct account, then have your assistant draft the change. Orphex shows a preview, and nothing reaches Yandex Direct until you confirm.
Asking is free. The Free plan includes 50 changes a month, and changes must be switched on for your workspace.
Raise the weekly budget on the Search · Moscow campaign by 25%.
Here is the change. Nothing has reached Yandex Direct yet.
| Campaign | Now | New |
|---|---|---|
| Search · Moscow | ₽80,000/week | ₽100,000/week |
Start with a Question
Asking is included on every plan, including Free. Questions teams ask:
- Which keywords spent the most without conversions last month?
- How did Yandex Direct CPA change by region last week?
- Which campaigns are close to their weekly budget?
Then Change It from the Same Chat
Every item below runs as a preview first and only applies after your confirmation.
Budgets
- Daily and weekly campaign budgets
Bidding
- Ad group and keyword bids
Keywords and Negatives
- Add, remove and pause keywords
- Negative keywords on campaigns and ad groups
Delivery and Regions
- Pause and restart campaigns and ads
- Send ads to moderation
- Ad group regions
Campaigns and Ads
- New campaigns, ad groups and ads, all starting paused
Every change runs the same way: a preview read live from the platform, your confirmation, the change history and undo. How Controlled Changes Work
Before You Turn On Changes
- The Free plan includes 50 changes a month.
- Changes are switched on per workspace, and a workspace can require a second approver.
- Everything Orphex creates starts paused and spends nothing until a separate, confirmed activation.
- Which platforms and changes are open depends on your plan, your connected accounts and your workspace settings.
Frequently Asked Questions
Is this Yandex Direct’s official MCP?
No. Orphex is an independent product that connects to your Yandex Direct account through Yandex Direct’s API.
Can my assistant make a change without asking me?
Not by default: it shows you the preview and asks before it confirms. If you click “Always allow” for Orphex, it can confirm on its own. To keep a person on every change, require a second approver in your workspace.
Do changes cost credits?
No. On MCP plans, reads, previews, approved changes, undo and creating campaigns cost no credits. In the Orphex web app, Creative AI shows its cost first, and Impact Analysis shows a credit cap first and uses credits for each effect it finds.
Which AI assistants work with Orphex?
Claude, ChatGPT and Copilot.
Can someone who doesn’t use Claude or ChatGPT approve a change?
Yes. Pending changes can be approved on the pending changes screen in the Orphex web app.
Start with One Question about Your Yandex Direct Account
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed.