Orphex for Google AnalyticsGoogle Analytics and 60+ Platforms MCP
Analyze and configure GA4 from your AI assistant. Bring your ad platforms and store into the same conversation.
Claude
ChatGPT
Copilot
Grok
Cursor
Google Analytics MCP vs Orphex MCP
Go beyond reports. Fix your GA4 setup, build audiences and manage Tag Manager, together with 60+ other platforms, with Orphex MCP.
| What you can do | Google Analytics MCP |  Orphex MCP |
|---|---|---|
| Read GA4 reportsSessions, conversions and revenue by channel, page and campaign | Supported | Supported |
| Manage key eventsChoose and edit the events you count as conversions | Not available in this MCP | Supported |
| Create custom dimensions and metricsMeasure what matters to your business | Not available in this MCP | Supported |
| Build audiencesAudiences for your linked Google Ads accounts | Not available in this MCP | Supported |
| Change channel groups, attribution and retentionThe property settings your reports depend on | Not available in this MCP | Supported |
| Publish Tag Manager changesWith versions, environments and rollback | Not available in this MCP | Supported |
| Connect more marketing platformsGoogle Ads, Meta, Shopify and more in one MCP connection | Not available in this MCP | Supported |
Make your next move.
From a tracking check to approved fixes. Pick a job and see how Orphex handles it.
Audit my GA4 property. What should I fix first?
Orphex MCPFull context.
Better actions.
Orphex melts data from every platform into one context, so your AI picks the action that fits the whole business, not just one dashboard.
Same question, different results with different context.
“Which campaign should get more budget this week?”
GA4 & AdjustUTM performanceutm_campaign=sweatshirts · best CVR on web & app
ShopifyProduct stocksSneakers: 12 left · Sweatshirts: 240Google AdsCampaign spendingsSneakers Search · $310/dayMeta AdsAd set spendingsSweatshirts Prospecting · $40/day- Sweatshirt UTMs convert best on both web and app.Source: GA4, Adjust
- Sneakers sell out in about 3 days. Sweatshirts have 240 in stock.Source: Shopify
- Sneakers Search spends $310/day on stock that is running out.Source: Google Ads
- Sweatshirts get only $40/day on Meta.Source: Meta Ads
4 sources · GA4 & Adjust, Shopify, Google Ads, Meta AdsClear answers for your peace of mind.
Frequently asked questions about setup, security, and more.
Google already has an official Google Analytics MCP. Why should I use Orphex?
Google’s Analytics MCP is experimental and focused on reports. Its only change is adding a note to a report. Orphex also manages key events, custom definitions, audiences, channel groups, attribution and retention, plus Tag Manager, across GA4 and 60+ other marketing platforms.
Is it safe? Will AI change my GA4 settings automatically?
You are always in control. Orphex shows each change with its current and proposed values and waits for your approval. Nothing changes in your property without your explicit permission.
Can Orphex manage Google Tag Manager too?
Yes. Orphex can prepare Tag Manager changes, publish versions with your approval and roll back to an earlier version.
Can I see GA4 next to Google Ads and Meta?
Yes. Orphex keeps each source’s numbers separate and puts them in the same conversation, so you can see which campaigns bring the conversions GA4 records.
Which AI assistants are compatible with Orphex?
Orphex MCP works with Claude, ChatGPT, Grok, Cursor and Microsoft Copilot.
How long does it take to connect my properties?
Setup takes just a few minutes. Once you authorize Google Analytics through Orphex, your AI assistant is ready to analyze and configure your properties.
Is Orphex free to use?
Yes, you can start with Orphex for free, connect your platforms and try it with your own data before choosing a plan.
Explore more integrations.
One MCP connection for Google Analytics and 60+ other marketing platforms.
Make your next move.
Connect Google Analytics. Keep the assistant you already use.