Roadmap

Use Orphex from a Google Sheets sidebar: pull your marketing data into a sheet and keep saved reports refreshing on a schedule.

Cover more of Meta Ads' campaign, ad set, ad and creative settings in what the assistant can read and change. Each change is shown to you first and applied only after approval.

Connect a Merchant Center advanced account and choose which of its sub-accounts the assistant reads, instead of the connection stopping at the parent account.

Connect Customer.io to see how your push, email and in-app messages perform across behavior-based journeys such as trial reminders and win-back flows.

Connect OneSignal to see push opt-in rates and how notifications bring users back, by segment, and to draft push campaigns for a segment with your approval.

Connect Pangle to see rewarded and interstitial ad revenue and eCPM next to your user acquisition spend.

Connect GameAnalytics to read level funnels, in-game economy and ARPDAU for your games, including during soft launch.

Connect Amplitude to read onboarding, activation and retention from product behavior, for example which first actions drive day-1 retention.

Connect Appfigures to track your keyword rankings, competitors' store listing changes and app store reviews in one place.

Connect SAP Emarsys to ask about your campaign and automation results next to your ad data.

Besides reading AppLovin Ads results, the assistant would change campaign budgets, goals and target countries, and launch new campaigns and creatives. Each change is shown to you first and applied only after approval.

Connect Unity LevelPlay to see ad monetization revenue by network and placement next to your user acquisition spend.

Connect Unity Ads to see your campaign spend and results next to your other ad platforms. Changing budgets, bids and target countries, and launching campaigns, would follow, each with your approval.

Connect AdMob to see your in-app ad revenue, eCPM and fill rate next to your user acquisition spend.

Connect Semrush to ask about organic and paid keywords, backlinks, competitors and site audits next to your ad data. Read-only.

Ask the assistant to connect a Meta or Google ad account and pick which accounts to add right in the conversation. The platform's own sign-in still opens in a new tab, then you come back to the chat. Each account is shown to you first and added only after approval.

Connect AppLovin Ads to see your campaign spend and results on AppLovin next to your other ad platforms. This is the advertiser side, separate from AppLovin MAX. Read-only.

Connect a Mixpanel project to ask about your events, retention, cohorts, feature flags and experiments. You can also add, edit or remove annotations on the project timeline. Each change is shown to you first and applied only after approval.

Assistants that support MCP events can be told when something happens in your workspace — an alert fires, an anomaly is found, an ad is disapproved, a budget hits its cap, or a proposed change is waiting for approval or about to expire — and act on it without being asked. Alerts, anomalies and some other events need Orphex's web app.

When the assistant proposes a change, Claude shows an approval card with the before and after values; you approve with one click without leaving the chat.

Connect Similarweb to compare your website traffic with competitors. Deeper reports — traffic sources, audience, apps and retail — come later. Read-only.

Connect Singular to read campaign and cohort reports, SKAdNetwork data, ad monetization and connector health, and to manage fraud rules, publisher blocklists and tracking links with approval.

Choose the channel and the recipients of an alert while setting it up in the assistant. Recipients are limited to people already allowed in your workspace. Available on accounts that use Orphex's web app.

Step-by-step setup for connecting Orphex to Microsoft 365 Copilot and to the Codex CLI, next to the existing Claude and ChatGPT setup.

Ask the assistant which Orphex plan you are on, what it includes and how much of this period's usage is left, without leaving the chat.

Connect Microsoft Clarity to ask about traffic, engagement time, scroll depth and dead, rage and quickback clicks on your site. Covers the last 1 to 3 days only, because Clarity's export does not offer older data. Read-only.

Besides reading LinkedIn campaign results, the assistant can now pause or resume campaigns and change daily budget, bid and schedule. Each change is shown to you first and applied only after approval.

Ask about product performance and account structure in Google Merchant Center, search queries and pages in Search Console, and page speed for any URL. Read-only.

For apps, the assistant compares the same install cohort across your MMP (Adjust or AppsFlyer), RevenueCat and ad platform cost, so day-7 revenue and ROAS refer to the same users.

Connect Insider to read channel results (email, SMS, push, WhatsApp, on-site), journeys and segments; trigger journeys and update templates; and use an Insider segment as an ad audience. Changes go through approval.

Connect BigQuery with Google sign-in or your own service account, and choose exactly which projects, datasets and tables the assistant may use.

Connect AppLovin MAX to see ad monetization revenue next to your user acquisition spend. Read-only.

Connect Klaviyo to ask about email and SMS campaigns, flows and their revenue alongside your ad data. Read-only.

See who on your team used the assistant, in which workspace, on which platforms, and how many reads and changes they made. Exportable as CSV.

Connect your Facebook Page and its Instagram business account to ask about organic posts, reach and engagement next to your paid results. Read-only.

See every change the assistant proposed in one place and approve or reject it. Set limits on what it may change: who can approve and whether a second person is needed, the largest single change, how much spend may move per day or month, changes per day, and names that must never be touched.

Start an Impact Analysis run, set custom alert thresholds and update scorecard targets by asking the assistant. Each change is shown to you first and applied only after approval. Available on accounts that use Orphex's web app; mcp.orphex.co-only accounts don't have alerts, Impact Analysis or scorecards.

For common marketing questions, the assistant follows Orphex's own analysis guides and report templates instead of improvising the steps, so the same question gets the same method every time.

Orphex is listed as a connector in Claude and as an app in ChatGPT, so you can add it from inside the assistant instead of pasting a server URL.