MEET YOUR CONNECTED STACK

Your marketing stack.
Connected to your AI.

Explore your stack 1 / 7

Your advertising, analytics, commerce and app growth platforms. Connect your accounts to bring more of your marketing stack into the conversation.

Meta
Google Ads
Shopify
GA4
+23 in the catalog

01 / 07Your accounts become connected sources.

Select a layer to exploreSee it in action

CONNECT YOUR STACK

Your next move.
Already in the conversation.

Connected data. A clearer answer. A next step you can actually take.

Explore what you can do 1 / 4

01 / ACT

Turn Chat
into Action.

Go from a question to a concrete proposal. Review supported changes and give the final approval from your AI conversation.

See an approval

Move $500/day to Performance Max. Keep total spend the same.

Claude

I’ve prepared the proposal for your review.

DAILY BUDGET

Brand Search $1,200 → $700

Performance Max $2,000 → $2,500

Illustrative proposal

02 / DISCOVER

Uncover
Hidden Growth.

Follow the signal across campaigns, creative and revenue. Find the questions worth a closer look.

FOLLOW THE SIGNAL

From scattered data to a focused review

03 / CONNECT

Command Your Stack.

Bring your advertising, commerce and subscription data into the AI tools you already use.

Explore your platforms

04 / REPEAT

Give Routine
a Head Start.

Start with curated skills for weekly reviews, creative checks and budget proposals. Keep the method. Skip the blank page.

Explore what you can do

SKILL CATALOG

Weekly performance review

One brief. A repeatable method.

Read the connected sources
Compare complete periods
Surface the main changes
Prepare the next steps

Ready for your next conversation

01 / FROM SIGNAL TO NEXT STEP

Follow the question
all the way through.

Your data, in your conversation with Claude or ChatGPT.

Start with the question, not another export. Compare the same metric across two complete periods.

IN VIEW

Find the campaign behind the change. Keep the source, dates, and numbers in view.

Turn the finding into a focused review. Decide what deserves your attention before making a change.

Illustrative conversation

FIELDWORK / WEEKLY REVIEWOrphex connected

Why did our cost per purchase go up last week?

Claude

Orphex · Meta Ads · Purchase conversions

Cost per purchase rose from $30 to $40. Spend increased, while purchases dipped slightly.

Spend$15,600+30%

Purchases390−2.5%

Cost / purchase$40+33.3%

Let’s look at the campaign breakdown to see where that shift happened.

Illustrative data · Same source, same definition.

02 / THE QUESTIONS THAT MOVE WORK FORWARD

Start with what’s
on your mind.

Performance, creative, or the next proposal.
One place to follow your thinking.

CREATIVE REVIEW

Worth a closer look.

CTR fell from 1.8% to 1.2%, while frequency rose from 2.3 to 4.1. Review the trend before deciding whether to refresh.

Click-through rate1.2%

Frequency4.1

Illustrative campaign · Meta Ads · Aug 25–31
A signal to investigate, not a diagnosis.

03 / THE NEXT MOVE IS YOURS

Move from insight
to action.

A clearer signal is just the start. Turn it into a specific proposal, review the impact, and choose what happens next.

Explore a concrete next step.

Approve a specific change.

Or cancel and keep exploring.

Available actions depend on platform, plan, and permissions.

DAILY BUDGET PROPOSAL

Your approval comes first.

Needs approval

Brand SearchGoogle Ads$1,200$700

Performance MaxGoogle Ads$2,000$2,500

Total daily budget$3,200 Unchanged

Move $500/day between two campaigns. No increase to the total budget. This proposal does not predict a performance improvement.

Illustrative proposal · No live account changes

From a finding to a decision, in the same flow.

YOUR ECOSYSTEM / CONNECTED INTELLIGENCE

More of your stack.
More to work with.

Ads. Analytics. Commerce. Subscriptions. Your warehouse.
Explore the sources behind your next question.

BUILD YOUR STARTING POINT

MetaAdvertising

Meta, through Orphex.
In your conversation with Claude.

See how to get started

27 platform entries · 4 assistant choices

Explore a connection path. Data coverage and available actions vary by platform and account permissions.

LESS GUESSWORK / MORE YOU CAN DO

What would you
like to do next?

Open a use case. See the work behind it.
Start with a question in your own words.

01Advertising performance & actionsGoogle Ads · Meta · more

Understand the account behind the metric. Review campaign performance, inspect supported account settings and prepare deliberate changes.

Compare campaign spend, conversions and efficiency across complete periods.
Drill into available ad, keyword and creative reporting.
Review supported budget or status changes before approval.

Read and write coverage varies by ad platform. Actions require a write-enabled plan and the relevant account permissions.

02Analytics & customer journeysGA4 · Search Console

Put acquisition and on-site behavior in the same discussion. Keep each source’s metric definitions visible.

Explore available acquisition and conversion reporting.
Review search queries, pages and organic performance.
Compare matching periods without mixing metric definitions.

Available reports and dimensions depend on your connected properties.

03Commerce & product performanceShopify · IKAS · Ticimax · T-Soft

Connect the marketing question to the products and sales behind it.

Read available commerce and product performance data.
Review products alongside campaign spend and outcomes.
Prepare a product performance summary for your team.

Coverage depends on the commerce platform and the data connected to your workspace.

04Subscriptions & app growthRevenueCat · Adapty · Adjust · AppsFlyer

Bring subscription and acquisition reporting into the conversation without another round of exports.

Read available RevenueCat project overview and chart data.
Explore Adapty subscription charts for the selected period.
Review connected attribution data from Adjust and AppsFlyer.

Subscription sources provide reporting; available metrics depend on provider access and connection setup.

05Warehouse-backed contextBigQuery

Bring supported data from your connected warehouse into the same marketing review.

Connect supported BigQuery datasets through Orphex.
Use the reporting fields available in your workspace.
Keep source coverage and missing data visible in the answer.

Dataset setup determines what is available. Connecting BigQuery does not grant unrestricted access to every table.

06Curated skills & repeatable reviewsOrphex Skill Catalog

Give your assistant a useful starting point and a consistent method, with curated guidance for real marketing work.

Prepare weekly performance reports and executive summaries.
Run creative fatigue and anomaly investigations with eligible skills.
Draft budget reallocation proposals with sources and guardrails.

Skill availability depends on your workspace. A report or proposal does not change an advertising account.

TEAM WORKSPACE / FIELDWORK

MONDAY / YOUR NEXT MOVE

Ready for the
performance meeting.

What changedCPA: $30 → $40Reviewed

Where it happenedProspecting / Meta AdsSourced

What’s nextReview delivery and creative signals

Jamie · Performance lead

Let’s look at creative trends before changing the budget.

BUILT AROUND THE WAY YOU WORK

Make the weekly review a conversation.

Move from a changing metric to the campaign behind it. Bring the source and your next question into the same discussion.

Why did cost per purchase change?

Explore a finished review

05 / A FINISHED PIECE OF WORK

Built to turn
questions into
finished work.

Something you can read, question, and bring to the next conversation. Findings, sources, and open questions—all in view.

Fictional brand. Illustrative data. A concrete output.

FIELDWORK / 01

THE WEEKLY REVIEW

What changed.
What deserves a closer look.

Aug 25–31, 2026 · Compared with Aug 18–24

CPA rose. The shift is in Prospecting.

Spend rose 30% to $15,600, while purchases fell 2.5% to 390. Cost per purchase increased from $30 to $40.

Retargeting remained stable.

Spend held at $6,000 and purchases at 200. The aggregate change is concentrated in Prospecting.

Review delivery and creative signals next.

This comparison doesn’t establish a cause. Inspect CPM, reach, frequency, and creative-level trends.

ILLUSTRATIVE DATA Source: Meta Ads / purchase conversions / USD

A SIMPLE STARTING POINT

One connection.
Your next good question.

Create your workspace.

A home for your connected marketing accounts.

Connect an account.

Choose a supported platform and review the requested access.

Add Orphex to Claude.

Follow the assistant’s connection flow, then ask your first question.

Start with a plan. Make it yours.

Add the capacity your team needs, in the same bundle.

One connection is one account or data source, not a platform. Several accounts on the same platform use separate connections.

Loading your workspace…

A FEW THINGS TO KNOW

Good questions.
Clear answers.

What is Orphex MCP?

Orphex connects supported marketing accounts to an AI assistant through the Model Context Protocol. You can ask questions and review account data in the conversation where you work.

Do I need to replace my dashboards?

No. Use Orphex to investigate a question in conversation, then follow the evidence back to your existing tools when you need a deeper view.

Can Orphex make changes to my accounts?

Supported actions depend on the platform, plan, and permissions. The proposed change should be reviewed before approval. The examples on this page never change an advertising account.

Which assistants can I use?

Explore Claude, ChatGPT, Gemini, and Copilot in this preview. Connection steps and available tools depend on the assistant and account configuration.

Are these real customer results?

No. The product examples use illustrative data and a fictional brand, Fieldwork. They show the intended experience without presenting made-up customer outcomes.

THE NEXT CONVERSATION STARTS HERE

Your stack.
Your next move.

Connect the context. Keep the momentum.

Your marketing stack.
Connected to your AI.