Check how your GA4 property is set up.
See data streams, key events and recent setup changes before you trust a conversion number.
The problem.
GA4 conversions don’t match the ad platforms. Often the answer is in the setup: a missing app stream, a new key event, a changed setting.
What you can do in Orphex.
Our GA4 conversions jumped last week. Show me the property’s streams and key events, and whether anyone changed the setup.
Orphex reads the property, its data streams and the key events behind its conversions.
It reads GA4’s own change history, by day and type of change.
Your assistant lines the change up with the jump. A fix to a key event arrives as a preview.
What you’ll see
Our GA4 conversions jumped last week. Show me the property’s streams and key events, and whether anyone changed the setup.
The property has one web stream and no app stream. Key events changed last Tuesday, and add_to_cart now counts as one. That likely explains the jump.
| Item | Value |
|---|---|
| Tier | Standard |
| Data streams | 1 · web |
| Key events | purchase, generate_lead, add_to_cart |
| Setup change | Key events · Tue 14 Oct |
The result.
What Orphex reads for you
- The property and its data streams
- The key events behind its conversions
- GA4’s change history by day and type of change
Turning it into a change
- A fix to a key event arrives as a preview. Confirming needs the Editor role and changes switched on for your workspace.
GA4’s change history needs Editor or Administrator access on the GA4 account. It shows the day and the kind of change, not who made it.
Ask it another way.
What are the key events in our GA4 property?
Did anyone change our GA4 setup last week?
Why did GA4 conversions jump? Check the setup.
Questions.
Does it show who changed the setup?
No. It shows the day and the kind of change, not who made it.
How far back can it look?
Up to 180 days.
Related skill
Orphex Conversion Tracking Health Check
Audit supplied conversion configuration and safe diagnostics; separate transport acceptance, deduplication, and actual counted outcomes.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.