Find which tag change broke conversion tracking.
Compare recent Tag Manager changes with the drop in conversions, and restore the change.
The problem.
Conversions drop overnight. Before blaming the campaigns, someone has to check whether a tag change broke tracking.
What you can do in Orphex.
Purchases in GA4 dropped on Wednesday. Did a Tag Manager change break the purchase tag? If so, restore it.
Orphex reads the container’s recent changes and GA4 purchase events.
Your assistant lines up the change with the drop and proposes the restore.
You confirm. The restore is logged like any other change.
What you’ll see
Purchases in GA4 dropped on Wednesday. Did a Tag Manager change break the purchase tag? If so, restore it.
The Purchase tag’s trigger changed on Wednesday at 14:10, the hour purchases dropped. Here is the restore.
| Tag | Now | After restore |
|---|---|---|
| GA4 · Purchase | Trigger: Page view, /thanks | Trigger: Event, purchase |
The result.
What Orphex reads for you
- The container’s recent versions and changes
- The tags, triggers and variables that changed
- GA4 purchase events by day
After you confirm
- Restoring a tag or rolling back to an earlier version is a publish, and a person must approve it whatever the workspace’s own setting says.
- A rollback puts the earlier version back exactly as it was live.
- The restore is logged in change history.
The fix happens in Tag Manager, where the tag lives. Orphex previews the Tag Manager version before anything is published.
Ask it another way.
Our conversions stopped on Friday. Did anyone change Tag Manager?
Which tag changes went live this week, and do they line up with the drop in GA4?
Roll the container back to the version before yesterday’s publish.
Questions.
Can Orphex publish to my site without a person?
No. Any Tag Manager publish, a rollback included, needs a person’s approval.
Is there anything Orphex can’t restore?
Google tag settings. Tag Manager offers no revert for them, so Orphex refuses rather than guessing.
Related skill
Orphex Conversion Tracking Health Check
Audit supplied conversion configuration and safe diagnostics; separate transport acceptance, deduplication, and actual counted outcomes.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.