Raise budget and bids on your best TikTok ad groups.
Give more budget to the ad groups beating your target CPA.
The problem.
Winning ad groups stay capped because nobody checks them against the target every day.
What you can do in Orphex.
Increase budget by 25% on ad groups with CPA under $20 over the last 7 days.
Orphex reads CPA and spend by ad group.
Each preview shows one budget before and after.
You confirm. Undo returns each budget to its old value.
What you’ll see
Increase budget by 25% on ad groups with CPA under $20 over the last 7 days.
Three ad groups qualify. Here are 3 previews, one per ad group.
| Ad group | Now | New |
|---|---|---|
| UGC · Hook B | $120/day | $150/day |
| Lookalike · Buyers | $200/day | $250/day |
| Spark · Creator 2 | $80/day | $100/day |
The result.
What Orphex reads for you
- CPA, spend and conversions by ad group
- Each ad group’s budget and bid
- Each ad group’s bid strategy
After you confirm
- Each budget is its own preview with before and after.
- Undo returns each budget to its old value.
- In the Orphex web app, an Impact Analysis can later check whether the increase lifted conversions. It uses credits there.
Orphex shows how big each change is before you confirm, so you can keep budget jumps moderate.
Ask it another way.
Raise budget 15% on TikTok ad groups beating a $25 CPA.
Which TikTok ad groups should get more budget?
Increase bids on our two best ad groups by 10%.
Questions.
Can I change bids too?
Yes. Ad group bids and bid strategy are separate previews.
Will a big jump be flagged?
The preview shows how big each change is, so you can keep budget jumps moderate.
Related skill
Orphex Budget Change Proposal
Quantify a proposed change to campaign or portfolio budget totals, with assumptions and approval scope; use the reallocator when the total must remain fixed.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.