Find videos that lose people in the first second.
Spot videos with a weak opening but a strong body, where a re-cut beats a new shoot.
The problem.
Most people served a video never see its second second. A weak opening looks like a bad video, and teams reshoot when a re-cut would do.
What you can do in Orphex.
Which of our video ads have a low hook rate but hold viewers well after that? Show the thumbnails.
Orphex reads video views for every video, and your assistant works out hook and hold rates against your other videos.
Your assistant lists the videos where only the opening fails, with each thumbnail so you can see the frame.
Any change you ask for, like swapping in a re-cut, arrives as a preview.
What you’ll see
Which of our video ads have a low hook rate but hold viewers well after that? Show the thumbnails.
Three videos lose people at the start but hold well after. Two open on a logo card. A new first frame is the cheap fix.
| Video | Hook rate | Hold rate | Read |
|---|---|---|---|
| Trail test · 30s | 14% | 41% | Re-cut the opening |
| Founder story · 45s | 17% | 38% | Re-cut the opening |
| Sale teaser · 15s | 19% | 35% | Re-cut the opening |
| UGC · Morning run | 36% | 12% | Strong opener, weak body |
The result.
What Orphex reads for you
- Hook and hold rates for every video
- The thumbnail of each video
- CTR and cost per conversion after the view
Turning it into a change
- Any change you ask for, like swapping in a re-cut, arrives as a preview.
- Deciding what to change in the frame is yours. Orphex reads performance, not content.
Orphex reads how the opening performs, not what’s in it. Deciding what to change in the frame is yours.
Ask it another way.
Why aren’t people stopping on our videos?
Which videos need a new first frame?
Show thumbnails for our videos with a low hook rate.
Questions.
Does Orphex look at what’s in the frame?
No. It reads how the opening performs and shows the thumbnail so you can judge it.
Why rank by impressions, not spend?
The opening is about earning attention, so exposure is the fairer base.
Related skill
Orphex Creative Signal Review
Compare creative results for the business objective and plan the next test; optimized delivery does not establish an A/B winner.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.