Check whether you’ll hit this month’s targets.
Read each target’s pace and forecast, and see why the ones at risk are behind.
The problem.
Half the goal looks fine halfway through the month. Two thirds of the way through, it doesn’t. Totals alone don’t say which.
What you can do in Orphex.
Are we on track for our October targets? Which one is most at risk, and why?
Orphex reads your scorecards: goal, actual so far, pace and forecast.
For each target at risk, your assistant compares recent weeks and checks whether rate or volume is the cause.
It names the lever each target needs. Any change you ask for arrives as a preview.
What you’ll see
Are we on track for our October targets? Which one is most at risk, and why?
Spend and ROAS are on track. Purchases are at risk: 52% of the goal with 68% of the month gone, because conversion rate fell, not traffic.
| Target | Goal | So far | Forecast | Status |
|---|---|---|---|---|
| Spend | $60,000 | $40,300 | $59,100 | On track |
| ROAS | 3.5 | 3.6 | 3.5 | On track |
| Purchases | 1,800 | 936 | 1,380 | At risk |
The result.
What Orphex reads for you
- Each target’s goal, actual so far, pace and forecast
- Recent weeks for the metrics at risk
- The rate and volume behind each metric
Turning it into a change
- Any change you ask for, like more budget for a target at risk, arrives as a preview.
Needs an Orphex web app package and a scorecard. Without one, your assistant says no target was found rather than treating it as zero. A forecast assumes the current pace holds.
Ask it another way.
Are we on track for this month’s targets?
Which target is most at risk, and why?
Will we hit our purchase goal on Meta this month?
Questions.
What if we have no scorecard?
Your assistant says no target was found rather than treating it as zero.
How is the forecast made?
It assumes the current pace holds.
Related skill
Orphex Budget Pacing & Forecast
Compare actual spend with a supplied period budget and forecast transparent remaining-spend scenarios; use reallocation to move fixed campaign caps.
Related use cases.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.