Measure whether a change really made a difference.
Run an Impact Analysis and see what happened against what would have happened anyway.
The problem.
Sales rose after a budget increase. Without a comparison to what would have happened anyway, nobody can say the budget did it.
What you can do in Orphex.
We raised the budget on Search · Running shoes two weeks ago. Did it actually lift conversions?
Your assistant first checks whether a past run already answers the question.
The preview shows the profile, the window and the most credits the run can use. You confirm to start it.
When it finishes, your assistant reads the campaign’s verdict: the effect, its range and whether it is significant.
What you’ll see
We raised the budget on Search · Running shoes two weeks ago. Did it actually lift conversions?
No past run covers this, so here is the run preview: one profile, its own window, at most 40 AI credits. Nothing has started.
| Field | Value |
|---|---|
| Profile | Search campaigns |
| Window | The profile’s own window |
| Most it can spend | 40 AI credits |
The result.
What Orphex reads for you
- Past runs that may already answer the question
- Your workspace’s analysis profiles and their credit caps
- The campaign’s verdict: effect, range and significance
After you confirm
- The run is queued once you confirm. Runs go one at a time in each workspace.
- When it finishes, ask for the verdict on the campaign you changed.
Needs an Orphex web app package. A run uses credits for each effect it finds, up to the cap in the preview. Profiles are set up in Orphex, not from chat. A campaign the run didn’t measure gets no verdict.
Ask it another way.
Did last month’s bid change actually lift conversions?
Run an impact analysis on the Search · Running shoes campaign.
Is this campaign really driving results, or would they have come anyway?
Questions.
Does it use credits?
Yes. The preview shows a credit cap first, and the run uses credits for each effect it finds.
What if my campaign gets no verdict?
The run didn’t measure it. That’s a normal outcome, and your assistant says so instead of guessing.
Related skill
Orphex Experiment Result Reviewer
Review a supplied experiment against its declared design, mature outcomes, uncertainty, and guardrails; allow inconclusive or invalid results without forcing a winner.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.