Run a weekly health check on one workspace.
Read the weekly digest, check it against targets, then look only where something moved.
The problem.
A weekly review turns into an audit of everything. Most weeks two or three things moved, and those are the ones worth explaining.
What you can do in Orphex.
Do our weekly account health check: what moved, are we on pace for the targets, and what should I watch next week?
Orphex reads the weekly digest: headline, KPI moves, wins, losses and suggested actions.
Your assistant checks each move against your scorecard targets, then scans findings and anomalies.
It looks closer only at the moves that matter, and lists what to watch next week.
What you’ll see
Do our weekly account health check: what moved, are we on pace for the targets, and what should I watch next week?
Spend rose 12% on last week but is still 8% behind the monthly target. Two anomalies line up with the week’s biggest loss.
| Item | Result |
|---|---|
| Headline | Spend +12% vs last week, 8% behind monthly target |
| On pace | ROAS 3.6 · target 3.5 |
| Behind pace | Purchases · forecast 1,380 of 1,800 |
| Watch next week | 2 anomalies on Meta · Retargeting |
The result.
What Orphex reads for you
- The weekly digest: headline, KPI moves, wins, losses and suggested actions
- Your scorecard targets
- Open findings and anomalies
Turning it into a change
- Any change you ask for arrives as a preview. Confirming needs the Editor role and changes switched on for your workspace.
Needs an Orphex web app package. The digest is a summary and can miss a mid-week turnaround. When a fresh read disagrees with it, your assistant goes with the fresh read and says so.
Ask it another way.
Run our weekly account health check.
What moved this week, and are we on pace?
What should I watch next week?
Questions.
What if the digest disagrees with fresh numbers?
Your assistant goes with the fresh read and says so.
Can the digest miss something?
Yes. It’s a summary and can miss a mid-week turnaround, so your assistant looks closer at the moves that matter.
Related skill
Orphex Weekly Performance Review
Review marketing period changes and diagnose evidence-backed drivers from supplied comparable exports; use the summarizer for a short stakeholder update.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.