Compare Meta and Google on a fair basis.
Same metrics, same window and one currency, with the attribution differences named.
The problem.
“Is Meta or Google better?” Each platform credits conversions its own way, so raw ROAS side by side can point the wrong way.
What you can do in Orphex.
Compare Meta and Google over the last 30 days. Which one is really working better?
Orphex reads both platforms with the same metrics and window, in your workspace’s currency.
Your assistant works out CPA and ROAS the same way for both.
It gives the comparison with its confidence stated, and names the differences in attribution and objective.
What you’ll see
Compare Meta and Google over the last 30 days. Which one is really working better?
On last click, Google shows ROAS 4.1 and Meta 2.8. The two count conversions over different windows, so the gap may not be what it looks like.
| Metric | Meta | Google Ads |
|---|---|---|
| Spend | $61,200 | $38,100 |
| Conversions | 1,740 | 1,310 |
| CPA | $35.17 | $29.08 |
| Last-click ROAS | 2.8 | 4.1 |
| Counted by | Meta’s attribution window | Google’s attribution model |
The result.
What Orphex reads for you
- Both platforms with the same metrics and window
- Numbers in your workspace’s currency
- Where attribution and objective differ
Turning it into a change
- Any budget change you ask for arrives as a preview. Confirming needs the Editor role and changes switched on for your workspace.
Platforms credit conversions over different windows and models. Your assistant won’t rank on raw ROAS alone, and says so when two numbers can’t be compared. Measuring real lift takes an Impact Analysis in the Orphex web app.
Ask it another way.
Is Meta or Google working better for us?
Compare Meta and Google on cost per purchase for the last 30 days.
Which platform should get more budget next month?
Questions.
Why won’t it rank on ROAS alone?
Platforms credit conversions over different windows and models, so raw ROAS isn’t a fair comparison.
What if two numbers can’t be compared?
Your assistant says so, and states its confidence with the comparison.
Related skill
Orphex Measurement Consistency Check
Reconcile event, attribution, date, identity, and revenue definitions across reports before treating differing totals as tracking failure.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.