Tell Smart Bidding about an upcoming sale.
Add a seasonality adjustment so Smart Bidding expects the higher conversion rate.
The problem.
During a short sale, Smart Bidding reacts after the fact. A seasonality adjustment tells it in advance.
What you can do in Orphex.
We run a sale from 24 to 27 November. Add a seasonality adjustment expecting conversion rates 40% higher for all Search campaigns.
Your assistant builds the adjustment from your dates.
The preview shows the window, the change and the campaigns.
You confirm. You can edit or remove it before the sale starts.
What you’ll see
We run a sale from 24 to 27 November. Add a seasonality adjustment expecting conversion rates 40% higher for all Search campaigns.
Here is the adjustment.
| Field | Value |
|---|---|
| Window | 24 Nov 00:00 to 27 Nov 23:59 |
| Expected conversion rate | +40% |
| Campaigns | All Search campaigns |
The result.
What Orphex reads for you
- Your Search campaigns
- Existing seasonality adjustments and data exclusions
- The dates and expected change you give
After you confirm
- You can edit or remove the adjustment before the sale starts. Each edit is its own preview.
- A created adjustment isn’t reversed with undo. You remove it instead.
Google recommends adjustments for short events of a few days. Use it for a sale, not for a whole season.
Ask it another way.
Tell Smart Bidding to expect 30% higher conversion rates over Black Friday weekend.
Add a seasonality adjustment for our 3-day flash sale on all Shopping campaigns.
Show our upcoming seasonality adjustments.
Questions.
How long can an adjustment be?
Up to 14 days, and it must start in the future.
How big a change can I set?
A conversion-rate multiplier between 0.1 and 10. For example, 1.4 means 40% higher.
Related skill
Orphex Bid Strategy & Learning Review
Review Google Ads bidding goals, reported learning status, conversion delay, and delivery constraints before proposing strategy or target changes.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.