Find best sellers that still have room to grow.
Separate hero products with headroom from ones already at their ceiling.
The problem.
Most revenue comes from a few products. Some could take more budget. Others already reach almost everyone searching, and more money only buys pricier clicks.
What you can do in Orphex.
Which Shopping products beat our ROAS on at least 10 conversions and still get modest impressions? Which ones are already maxed out?
Orphex reads product results with ROAS, conversions and impressions.
Your assistant compares each product’s impressions with your other strong products to find headroom.
Any change you ask for, like more budget for a campaign, arrives as a preview.
What you’ll see
Which Shopping products beat our ROAS on at least 10 conversions and still get modest impressions? Which ones are already maxed out?
Two products beat your ROAS with modest impressions, so they have room. One is near its ceiling. One rests on too few sales to trust yet.
| Product | ROAS | Impressions | Read |
|---|---|---|---|
| Trail runner · Grey | 6.1 | 18,400 | Room to grow |
| Rain jacket · Navy | 5.4 | 22,900 | Room to grow |
| Road runner · Black | 5.8 | 412,000 | Near its ceiling |
| Merino socks · 3 pack | 9.2 | 6,100 | Too few sales to trust |
The result.
What Orphex reads for you
- Shopping product results with ROAS, conversions and impressions
- Product category, brand and custom labels
- Impressions compared with your other strong products
Turning it into a change
- Any change you ask for, like more budget for a campaign, arrives as a preview.
- Confirm a product is profitable and in stock before you scale it.
ROAS isn’t margin, so confirm a product is profitable and in stock before you scale it.
Ask it another way.
Which products should we scale in Shopping?
What are our best sellers that still have headroom?
Which top products are already maxed out?
Questions.
Does it account for margin?
No. ROAS isn’t margin, so confirm profit and stock before you scale.
How is headroom measured?
There’s no product-level impression share, so your assistant compares a product’s impressions with your other strong products.
Related skill
Orphex Product Profitability Review
Review product advertising economics using aligned net revenue, returns, and explicit variable costs; distinguish contribution from gross ROAS and company profit.
Related use cases.
Find good products Google has stopped showing
Spot products that sell well when shown but barely get impressions.
Open use caseFind products that spend and never sell
List Shopping products with real clicks and zero sales, and see why each one fails.
Open use caseFund the campaigns limited by budget
See which campaigns Google limits by budget, and move money from the ones that don’t need it.
Open use case
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.