Fund the campaigns limited by budget.
See which campaigns Google limits by budget, and move money from the ones that don’t need it.
The problem.
A campaign that converts well can be capped by its budget while another underspends. Google shows the warning, not the trade-off.
What you can do in Orphex.
Which campaigns are limited by budget this week? Move $150 a day to them from campaigns spending under 70% of budget.
Orphex reads budget status and pacing for every campaign.
Each preview shows one budget before and after.
You confirm each one. A shared budget’s preview shows every campaign it funds.
What you’ll see
Which campaigns are limited by budget this week? Move $150 a day to them from campaigns spending under 70% of budget.
Two campaigns are limited and two are underspending. Here are 4 previews, one per campaign.
| Campaign | Now | New |
|---|---|---|
| Search · Brand | $300/day | $380/day |
| Search · Running shoes | $250/day | $320/day |
| Display · Remarketing | $200/day | $140/day |
| Search · Generic | $400/day | $310/day |
The result.
What Orphex reads for you
- Budget and spend for every campaign
- Impression share lost to budget and lost to rank
- Cost per conversion and ROAS
- Which campaigns share a budget
After you confirm
- Each budget is its own preview with before and after. A shared budget’s preview lists every campaign it funds.
- Undo restores each budget’s previous amount.
- In the Orphex web app, an Impact Analysis can later measure whether the extra budget lifted conversions. It uses credits there.
If a budget is shared, changing it changes every campaign on it. The preview lists them.
Ask it another way.
Am I leaving volume on the table because of budget?
Should I increase budget on any Google campaigns?
Which campaigns lose impression share to budget, and which to rank?
Questions.
What if a campaign is losing share to rank?
More budget won’t fix that. Your assistant points to bids or quality instead.
What happens with a shared budget?
Changing it changes every campaign on it. The preview lists them all.
Related skill
Orphex Budget Change Proposal
Quantify a proposed change to campaign or portfolio budget totals, with assumptions and approval scope; use the reallocator when the total must remain fixed.
Related use cases.
See where Performance Max shows, and exclude placements
Read Performance Max placements and add account-wide exclusions, the kind that reaches PMax.
Open use caseShare one negative keyword list across campaigns
Create a negative list once and attach it to every campaign that needs it.
Open use caseSwitch a campaign to Target CPA
Change a campaign’s bid strategy with the current and new setting side by side.
Open use case
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.