Find products whose listings don’t earn the click.
Separate products held back by their feed from ones that just cost too much.
The problem.
Performance Max can’t make up for a weak feed. A poor title or image shows up as low CTR or low visibility, not as an error.
What you can do in Orphex.
Which Shopping products show often but get far fewer clicks than our average, and which barely show at all?
Orphex reads product impressions, CTR and cost per conversion. Your assistant compares each product with your account average.
Your assistant points to the listing, visibility or price, so the right person fixes it.
Any change you ask for arrives as a preview.
What you’ll see
Which Shopping products show often but get far fewer clicks than our average, and which barely show at all?
Three products get impressions but a CTR under half your norm, so the title, image or price is the likely cause. Two active products barely show.
| Product | Impressions | CTR | Read |
|---|---|---|---|
| Trail runner · Grey/Lime | 48,200 | 0.31% | Weak listing |
| Windbreaker · Unisex | 39,600 | 0.27% | Weak listing |
| Road runner · White | 31,100 | 0.35% | Weak listing |
| Rain hat · Black | 210 | 1.2% | Barely shown |
| Trail gaiter | 160 | 0.9% | Barely shown |
The result.
What Orphex reads for you
- Product impressions, clicks and CTR
- Cost per conversion and ROAS per product
- Your account average, worked out from the same read
Turning it into a change
- Any change you ask for arrives as a preview.
- Title and image fixes happen in your feed, outside the ad account.
Orphex reads performance, not the Merchant Center feed. Whether the title or image is the cause is your call.
Ask it another way.
Which Shopping listings don’t earn the click?
Which products barely show at all?
Review our product feed performance for last month.
Questions.
Does it read the Merchant Center feed?
No. It reads performance. Whether the title or image is the cause is your call.
Does it change anything?
No. It only reads.
Related skill
Orphex Merchant Feed Health Check
Review destination-specific Merchant Center diagnostics and supplied feed-versus-site evidence to prioritize eligibility, price, stock, and data-quality repairs.
Related use cases.
Find products that spend and never sell
List Shopping products with real clicks and zero sales, and see why each one fails.
Open use caseFind good products Google has stopped showing
Spot products that sell well when shown but barely get impressions.
Open use caseFind best sellers that still have room to grow
Separate hero products with headroom from ones already at their ceiling.
Open use case
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.