Find good products Google has stopped showing.
Spot products that sell well when shown but barely get impressions.
The problem.
A Shopping campaign can look healthy while most of the catalog never serves. Nothing is wasted, so nobody notices the sales never attempted.
What you can do in Orphex.
Which Shopping products convert at or above our ROAS but got almost no impressions in the last 60 days?
Orphex reads impressions, clicks and conversions for the products in your catalog. Your assistant compares each product with its peers.
Your assistant separates products Google never learned about from ones it rightly ignores.
Any change you ask for arrives as a preview.
What you’ll see
Which Shopping products convert at or above our ROAS but got almost no impressions in the last 60 days?
Four products sell well when shown but barely serve. Two lose out to bigger sellers in the same campaign, and one may have a feed problem.
| Product | ROAS | Impressions | Read |
|---|---|---|---|
| Trail runner · Olive | 5.9 | 1,240 | Starved, worth its own group |
| Rain jacket · Red | 5.1 | 980 | Outbid by bigger sellers |
| Hiking sock · Wool | 6.4 | 610 | Outbid by bigger sellers |
| Trail runner · Kids | 4.8 | 140 | Possible feed problem |
The result.
What Orphex reads for you
- Product impressions, clicks and conversions
- ROAS per product
- Product category, brand and custom labels
Turning it into a change
- Any change you ask for arrives as a preview.
- Check Merchant Center before acting on a suspected feed problem.
A feed problem is only a suspicion until you check it in Merchant Center.
Ask it another way.
Why do only a few of our products get traffic?
Which good products is Google not showing?
Find Shopping products with strong ROAS and almost no impressions.
Questions.
Can it confirm a feed problem?
No. A feed problem is only a suspicion until you check it in Merchant Center.
Why read the whole catalog?
Starved products have little spend, so a top-spend slice would miss them.
Related skill
Orphex Merchant Feed Health Check
Review destination-specific Merchant Center diagnostics and supplied feed-versus-site evidence to prioritize eligibility, price, stock, and data-quality repairs.
Related use cases.
Find best sellers that still have room to grow
Separate hero products with headroom from ones already at their ceiling.
Open use caseFind products that spend and never sell
List Shopping products with real clicks and zero sales, and see why each one fails.
Open use caseFind products whose listings don’t earn the click
Separate products held back by their feed from ones that just cost too much.
Open use case
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.