Switch a campaign to Target CPA.
Change a campaign’s bid strategy with the current and new setting side by side.
The problem.
Bid strategy changes are easy to make in the wrong campaign, and the old setting is hard to recall later.
What you can do in Orphex.
Switch the Search · Running shoes campaign to Target CPA at $35.
Orphex reads the campaign’s current bid strategy.
The preview shows the strategy and target before and after.
You confirm. Undo restores the previous strategy.
What you’ll see
Switch the Search · Running shoes campaign to Target CPA at $35.
Here is the change. The old setting is kept in the change history.
| Setting | Now | New |
|---|---|---|
| Bid strategy | Maximize conversions | Target CPA |
| Target | None | $35 |
The result.
What Orphex reads for you
- The campaign’s current bid strategy and target
- Portfolio bid strategies in the account
- The target you name
After you confirm
- Undo restores the previous strategy and target.
- Google may need time to adjust after a bid strategy change, so give it time before judging.
- In the Orphex web app, an Impact Analysis can later measure whether the change lifted results. It uses credits there.
Google may need time to adjust after a bid strategy change. Undoing it restores the setting, not the results in between.
Ask it another way.
Move Search · Brand to Target ROAS at 600%.
Change our main Search campaign to Maximize conversions.
What bid strategy does each Search campaign use right now?
Questions.
Does undo bring back the old results?
No. It restores the setting, not the results in between.
What does the preview show?
The strategy and target before and after. Nothing changes until you confirm.
Related skill
Orphex Bid Strategy & Learning Review
Review Google Ads bidding goals, reported learning status, conversion delay, and delivery constraints before proposing strategy or target changes.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.