Find the hours your Search ads waste money.
Read Search results by hour, and limit a campaign to the hours that sell.
The problem.
Search campaigns run around the clock. Buyers don’t, and the overnight clicks rarely show up as a problem.
What you can do in Orphex.
Which hours lose money on the Running shoes Search campaign over the last 90 days? If overnight is a clear leak, stop ads from midnight to 6am.
Orphex reads 90 days of Search results by hour, in the account’s time zone.
Your assistant looks for blocks of weak hours, not single ones, and proposes the windows to keep.
Once a campaign has a schedule, ads run only inside it. Each preview shows one day’s window.
What you’ll see
Which hours lose money on the Running shoes Search campaign over the last 90 days? If overnight is a clear leak, stop ads from midnight to 6am.
Midnight to 6am took $2,140 for 3 conversions. To stop those hours, the campaign gets a 6am to midnight window on each day. That’s 7 previews. Nothing has reached Google Ads yet.
| Day | Ads run | Bid change |
|---|---|---|
| Monday | 06:00 to 24:00 | None |
| Tuesday | 06:00 to 24:00 | None |
| Wednesday | 06:00 to 24:00 | None |
| Thursday | 06:00 to 24:00 | None |
| Friday | 06:00 to 24:00 | None |
| Saturday | 06:00 to 24:00 | None |
| Sunday | 06:00 to 24:00 | None |
The result.
What Orphex reads for you
- Search cost, clicks and conversions by hour of day
- CPC, CTR, cost per conversion and ROAS per hour
- Hours in the account’s own time zone
After you confirm
- Once a campaign has a schedule, ads run only inside it. Each preview adds one day’s window.
- Undo proposes removing the schedule entries you added.
- Most weak hours call for a lower bid, not a cut. A schedule cut fits a clear overnight leak.
Once a campaign has a schedule, ads run only inside it, so a window that’s too narrow cuts sales too.
Ask it another way.
Which hours waste money on our Search campaigns?
Should we stop ads overnight?
Show Search performance by hour of day for the last 60 days.
Questions.
Can it tell weekdays from weekends?
Ask for it. Google reports results by day of week as well as by hour.
Should every weak hour be cut?
No. Most weak hours call for a lower bid. A schedule cut fits a clear overnight leak.
Related use cases.
Find out why your clicks cost so much
Sort expensive search terms into bad buys, quality penalties and pricey markets.
Open use caseFund the campaigns limited by budget
See which campaigns Google limits by budget, and move money from the ones that don’t need it.
Open use caseSwitch a campaign to Target CPA
Change a campaign’s bid strategy with the current and new setting side by side.
Open use case
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.