Find out why your clicks cost so much.
Sort expensive search terms into bad buys, quality penalties and pricey markets.
The problem.
A high CPC can mean a valuable term, a quality penalty or a query you never meant to buy. Treat them the same and you either overpay or cut your best terms.
What you can do in Orphex.
Which search terms cost well above our average CPC last month? Split them by cause, and block the ones that don’t convert.
Orphex reads 30 days of search terms with CPC, Quality Score, competition and conversions.
Your assistant explains each high price before suggesting anything, and keeps the expensive terms that still meet your target.
Only the terms that don’t convert go into the packet. You confirm, or drop a term and confirm the rest.
What you’ll see
Which search terms cost well above our average CPC last month? Split them by cause, and block the ones that don’t convert.
Six terms cost over twice your average CPC. Two pay off, one has a quality problem, and three don’t convert. Here are those three as negatives. Nothing has reached Google Ads yet.
| Search term | Match | CPC |
|---|---|---|
| running shoe brand comparison | Phrase | $4.80 |
| best marathon shoes review | Phrase | $4.20 |
| carbon plate shoes explained | Exact | $3.90 |
The result.
What Orphex reads for you
- Search terms with CPC, cost and conversions
- Quality Score and competition level
- Average monthly search volume
After you confirm
- Only terms that don’t convert go into the negatives. You confirm, or drop a term first.
- Undo proposes removing the negatives you added.
- A quality problem is fixed in the ad copy or landing page, not with negatives.
Don’t block a term on CPC alone, since a pricey click that converts at your target is worth keeping.
Ask it another way.
Why is our CPC so high?
Which search terms are expensive and not worth it?
Split our pricey clicks by cause.
Questions.
Will it block a term just for being expensive?
Only if you confirm it. The packet holds the terms that don’t convert, and you can drop any term first.
What counts as a high CPC?
Your assistant compares each term with your own account average, not a fixed number.
Related skill
Orphex Quality Score Reviewer
Prioritize Search Quality Score component checks by business exposure; treat the score as a keyword diagnostic.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.