Pause generic keywords that spend and never convert.
Find non-brand keywords with real spend and no conversions, and fix or pause each one.
The problem.
Generic keywords leak budget a little at a time across hundreds of lines. Some are dead, and some just have bad search terms under them.
What you can do in Orphex.
Which non-brand keywords spent over $250 in the last 90 days with zero conversions? Pause the ones that are clear waste.
Orphex reads 90 days of keyword spend and conversions, without brand keywords.
Your assistant splits clear waste from keywords that need negatives, a lower bid or a quality fix.
Each preview pauses one keyword. You confirm the ones you agree with.
What you’ll see
Which non-brand keywords spent over $250 in the last 90 days with zero conversions? Pause the ones that are clear waste.
Nine keywords match. Three have bad search terms under them, so negatives fit better. Two are too new to judge. Four are clear waste, and each pause is its own preview.
| Keyword | Match | Spent, 90 days |
|---|---|---|
| running gear | Broad | $612 |
| sports shoes online | Phrase | $448 |
| athletic footwear | Broad | $391 |
| shoes for exercise | Phrase | $276 |
The result.
What Orphex reads for you
- Keyword spend, clicks and conversions
- Quality Score and CPC
- Match type and status
After you confirm
- Each preview pauses one keyword.
- Undo restores the keyword’s previous status.
- Keywords that need negatives or a quality fix get those suggestions instead of a pause.
A keyword that helps early in the journey can look dead on last click. Check the conversion window before you pause.
Ask it another way.
Which keywords should I pause?
Clean up generic keywords that spend and never convert.
Find non-brand keywords wasting budget.
Questions.
Why are brand keywords left out?
They belong to the brand search review, not here.
Could a keyword help earlier in the journey?
Yes. It can look dead on last click, so check the conversion window before you pause.
Related skill
Orphex Search Term Cleaning
Review supplied Search terms to separate irrelevant spend from relevant demand and prepare scoped, risk-aware negative keyword proposals.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.