See if your budget split matches what each channel returns.
Compare spend share with conversion share across channels, on the same footing.
The problem.
The Meta and Google split usually reflects how the account grew, not what each channel returns today.
What you can do in Orphex.
Compare Meta and Google over the last 90 days: share of spend, share of conversions and cost per conversion. Is the split right?
Orphex reads 90 days of spend and conversions by channel.
Your assistant compares spend share with conversion share and flags where channels claim the same sales.
Any budget change you ask for arrives as a preview, one per campaign. Small steps are easier to read.
What you’ll see
Compare Meta and Google over the last 90 days: share of spend, share of conversions and cost per conversion. Is the split right?
Google Search takes 38% of spend and brings 47% of conversions. Meta prospecting looks weaker on last click, but it fills the top of the funnel, so it isn’t judged on the same number.
| Channel | Spend share | Conversion share | Cost per conversion |
|---|---|---|---|
| Google Search | 38% | 47% | $31 |
| Meta prospecting | 34% | 22% | $59 |
| Meta retargeting | 12% | 18% | $25 |
| Google Shopping | 16% | 13% | $47 |
The result.
What Orphex reads for you
- Spend and conversions by channel
- Spend share against conversion and revenue share
- Cost per conversion, ROAS and CPM by channel
- Campaign objective, so demand creation isn’t judged like demand capture
Turning it into a change
- Any budget change you ask for arrives as a preview, one per campaign. Small steps are easier to read.
- When credit overlaps, the honest next step is a test, such as an Impact Analysis in the Orphex web app.
Each channel reports its own conversions. When they overlap, the ranking can flip, and the honest answer is a test.
Ask it another way.
Is our Meta and Google budget split right?
Where should we invest next across channels?
Compare our channels on spend share and conversion share.
Questions.
Why might the answer be ‘run a test’?
Each channel reports its own conversions. When they overlap, the ranking can flip depending on the model.
Is a prospecting channel judged like search?
No. Orphex reads each campaign’s objective, so your assistant can judge a channel that creates demand differently from one that captures it.
Related skill
Orphex Campaign Budget Reallocator
Prepare a balanced transfer between supplied campaign budgets while preserving a fixed total and all protected bounds; use budget pacing to forecast period spend.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.