Build a lookalike audience from your buyers.
Create a lookalike from purchase events your pixel already records.
The problem.
Building a lookalike is quick, until it turns out the source event never fired and the audience is empty.
What you can do in Orphex.
Create a 1% lookalike audience in Turkey from people who purchased in the last 180 days.
Orphex checks that the pixel has recorded the event you name.
The preview shows the audience definition.
You confirm and the audience starts building on Meta.
What you’ll see
Create a 1% lookalike audience in Turkey from people who purchased in the last 180 days.
Your pixel records Purchase events, so this audience can be built. Here it is.
| Field | Value |
|---|---|
| Type | Lookalike, 1% |
| Source | Purchase, last 180 days |
| Country | Turkey |
The result.
What Orphex reads for you
- The events your pixel has recorded
- Your existing custom audiences
- The country and size you ask for
After you confirm
- The audience starts building on Meta once you confirm.
- A new audience is a created item, so it usually can’t be undone. You can delete it later, but a deletion can’t be reversed.
- Adding it to an ad set is a separate change with its own preview.
If the pixel never recorded the event, Orphex refuses instead of building an empty audience.
Ask it another way.
Make a 2% lookalike in Germany from our add-to-cart visitors.
Build a lookalike of people who bought in the last 90 days.
Create a 1% lookalike in the UK from our buyers audience.
Questions.
What if the pixel never recorded the event?
Orphex refuses instead of building an empty audience.
Can I target the audience right away?
Yes, but adding it to an ad set comes as its own preview and confirmation.
Related use cases.
Send Shopify customers to a Meta audience
Keep a Meta audience of recent buyers to exclude or to seed a lookalike.
Open use caseLaunch a campaign from a short brief
Describe the campaign in a sentence. Orphex builds it paused, one previewed step at a time.
Open use caseTurn Shopify customers into a TikTok audience
Build a TikTok audience from your customer list so you stop paying to reach people who already bought.
Open use case
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.