Send Shopify customers to a Meta audience.
Keep a Meta audience of recent buyers to exclude or to seed a lookalike.
The problem.
Customer lists go stale within weeks when someone has to export and upload them by hand.
What you can do in Orphex.
Send Shopify customers from the last 180 days to a Meta audience called ’Buyers 180d’.
Orphex reads the customer list from Shopify.
The preview shows the audience and its source.
You confirm, and Meta starts matching.
What you’ll see
Send Shopify customers from the last 180 days to a Meta audience called ’Buyers 180d’.
Here is the audience.
| Field | Value |
|---|---|
| Name | Buyers 180d |
| Source | Shopify customers, last 180 days |
The result.
What Orphex reads for you
- Your Shopify customer segment rules
- A count of customers who match and can be uploaded
- Your existing Meta custom audiences
After you confirm
- Meta starts matching once you confirm.
- A later sync to the same audience is its own preview and approval.
- A created audience usually can’t be undone.
Matching depends on Meta. The audience will be smaller than the list.
Ask it another way.
Send our VIP Shopify customers to a Meta custom audience.
Create a Meta audience from people who bought in the last 30 days.
Add this week’s new Shopify buyers to ‘Buyers 180d’.
Questions.
Does Orphex show customer names or emails?
No. The preview shows counts only. Customer details stay private.
Can I replace an audience instead of adding to it?
Yes. On Meta you can create, replace, add to or remove from an audience.
Related use cases.
Build a lookalike audience from your buyers
Create a lookalike from purchase events your pixel already records.
Open use caseTurn Shopify customers into a TikTok audience
Build a TikTok audience from your customer list so you stop paying to reach people who already bought.
Open use caseLaunch a campaign from a short brief
Describe the campaign in a sentence. Orphex builds it paused, one previewed step at a time.
Open use case
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.