Give your winning ad more budget, in steps.
Check that a top ad has real volume and room to grow, then raise its ad set budget.
The problem.
An ad with four sales and a huge ROAS looks like a breakthrough. Give it triple the budget and it usually falls back to average.
What you can do in Orphex.
Which Meta ads beat our ROAS on at least 25 purchases and still have low frequency? Raise the budget of the best one’s ad set by 20%.
Orphex reads purchases, ROAS, frequency and reach for every ad.
Your assistant keeps only ads with enough purchases and room to grow, and proposes a 20% step.
You confirm. Check again after a week before the next step.
What you’ll see
Which Meta ads beat our ROAS on at least 25 purchases and still have low frequency? Raise the budget of the best one’s ad set by 20%.
Video · Trail test has 61 purchases at 4.2 ROAS, frequency 1.6 and reach still growing. Here is its ad set budget. Nothing has reached Meta yet.
| Ad set | Now | New |
|---|---|---|
| Prospecting · Trail runners | $500/day | $600/day |
The result.
What Orphex reads for you
- Purchases, ROAS and cost per purchase by ad
- Frequency and reach over 7 and 14 days
- How many days each ad has run
After you confirm
- Undo restores the ad set’s previous budget.
- Check again after a week before the next step.
- In the Orphex web app, an Impact Analysis can later measure whether the increase lifted results. It uses credits there.
This prompt asks for at least 25 purchases, since a big ROAS on a handful of purchases tends to fall back once it gets budget.
Ask it another way.
Which creative should get more budget?
Scale our best Meta ads without overspending.
Find ads that beat our ROAS on real volume and still have reach left.
Questions.
Why at least 25 purchases?
It’s the bar this prompt sets. A big ROAS on a handful of purchases tends to fall back once it gets budget.
Why does frequency matter?
A winner pushed into a saturated audience buys repetition, not new reach.
Related skill
Orphex Budget Change Proposal
Quantify a proposed change to campaign or portfolio budget totals, with assumptions and approval scope; use the reallocator when the total must remain fixed.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.