Learn how long your Meta ads last before they wear out.
Measure your own creative lifespan, so production plans on a number instead of a calendar.
The problem.
Refreshing every month is a guess. Some accounts burn a creative in two weeks, others can run one for a quarter.
What you can do in Orphex.
How long do our Meta ads usually perform before they decay? Which ads still carry spend past that point, and how many new ones do we need a month?
Orphex reads how long each ad has run and when its results began to slip.
Your assistant finds where your ads usually decay, and which ones are past it or were cut too early.
Any change you ask for, like pausing an old ad, arrives as a preview.
What you’ll see
How long do our Meta ads usually perform before they decay? Which ads still carry spend past that point, and how many new ones do we need a month?
Your ads start to decay around day 34. Three ads past that point still take 34% of spend. At the current budget you need about 6 new concepts a month.
| Ad | Days live | Share of spend | Read |
|---|---|---|---|
| UGC · Morning run | 58 | 14% | Past lifespan |
| Static · 20% off | 47 | 11% | Past lifespan |
| Video · Trail test | 41 | 9% | Past lifespan |
| Carousel · New colors | 12 | 3% | Too early to judge |
The result.
What Orphex reads for you
- How many days each ad has run
- When each ad first and last served
- CTR and cost per purchase over each ad’s life
Turning it into a change
- Any change you ask for, like pausing an old ad, arrives as a preview.
- If spend rises a lot, measure lifespan again.
Lifespan shifts with budget. If spend rises a lot, the number needs to be measured again.
Ask it another way.
How often should we refresh our Meta creatives?
How long do our ads last before they wear out?
How many new ads do we need each month?
Questions.
Is there a standard ad lifespan?
No. Your assistant finds where your own ads start to decay, from their own history.
Does it change anything?
No. It only reads.
Related skill
Orphex Creative Fatigue Detector
Assess creative fatigue hypotheses from mature comparable trends, delivery age, and reach context; propose a bounded refresh test.
Related use cases.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.