Find out if video, image or carousel works best for you.
Compare formats on cost per purchase, with the number of ads behind each.
The problem.
Teams make more of what they already make. Delivery follows the assets, and the data seems to confirm the habit.
What you can do in Orphex.
Compare video, image and carousel ads over the last 60 days on cost per purchase and spend share. Is any format under-used?
Orphex reads 60 days of ad results grouped by format.
Your assistant compares formats on cost per purchase, not CTR, and says where the sample is too thin.
Any change you ask for, like a test budget, arrives as a preview.
What you’ll see
Compare video, image and carousel ads over the last 60 days on cost per purchase and spend share. Is any format under-used?
Carousel beats video on cost per purchase but runs on 6% of spend with 4 ads. That’s a lead worth a funded test, not a verdict.
| Format | Ads | Spend share | Cost per purchase |
|---|---|---|---|
| Video | 38 | 61% | $44 |
| Image | 22 | 33% | $39 |
| Carousel | 4 | 6% | $31 |
The result.
What Orphex reads for you
- Ad results grouped by format: video, image and carousel
- Cost per purchase, conversion rate and ROAS per format
- Spend share and number of ads per format
Turning it into a change
- Any change you ask for, like a test budget, arrives as a preview.
- A format with only a few ads isn’t really tested, so start with a small test.
A format with only a few ads isn’t really tested, so a lead there is a reason for a test, not a winner.
Ask it another way.
Video or static: which performs better for us?
Should we try more carousels?
Which ad format deserves more of our budget?
Questions.
Why not compare formats on CTR?
Video and static earn clicks differently. Cost per purchase is a fairer comparison.
What if a format has only one ad?
That measures the ad, not the format, so the sample is too thin to compare.
Related skill
Orphex Creative Signal Review
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Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.