Turn Shopify customers into a TikTok audience.
Build a TikTok audience from your customer list so you stop paying to reach people who already bought.
The problem.
Prospecting campaigns keep reaching existing customers, and excluding them by hand means exporting and uploading lists.
What you can do in Orphex.
Create a TikTok audience from Shopify customers who bought in the last 90 days, and exclude it from the Prospecting campaign.
Orphex reads the customer list from Shopify.
The preview shows the audience before anything is sent to TikTok.
You confirm, then confirm the exclusion separately.
What you’ll see
Create a TikTok audience from Shopify customers who bought in the last 90 days, and exclude it from the Prospecting campaign.
Here is the audience. Excluding it from Prospecting is the next preview.
| Field | Value |
|---|---|
| Source | Shopify customers, last 90 days |
| Platform | TikTok |
| Use | Exclude from Prospecting |
The result.
What Orphex reads for you
- Your Shopify customer segment rules
- A count of customers who match and can be uploaded
- Your existing TikTok customer-file audiences
After you confirm
- Creating the audience and adding the exclusion are separate confirmations.
- Each later sync needs a fresh preview and approval.
- A created audience usually can’t be undone.
Matching depends on TikTok. Some customers won’t match, so the audience will be smaller than the list.
Ask it another way.
Upload customers who bought twice or more to TikTok as an audience.
Exclude recent Shopify buyers from our TikTok prospecting.
Refresh the TikTok buyers audience with this month’s Shopify customers.
Questions.
Does Orphex show customer names or emails?
No. The preview shows counts only, such as how many matched and how many can be uploaded.
Why is the audience smaller than the list?
Matching depends on TikTok, and some customers won’t match.
Related use cases.
Send Shopify customers to a Meta audience
Keep a Meta audience of recent buyers to exclude or to seed a lookalike.
Open use caseBuild a lookalike audience from your buyers
Create a lookalike from purchase events your pixel already records.
Open use caseCreate up to 20 TikTok ads from a sheet
Paste a sheet and create up to 20 ads in one approval, all paused.
Open use case
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.