See what changed in Google Ads and what Google recommends.
Read 30 days of changes with before and after values, and Google’s recommendations with their modeled impact.
The problem.
Results moved, and the first question is always who changed what. Google’s change history is hard to read and sits apart from the numbers.
What you can do in Orphex.
What changed in our Google Ads account in the last two weeks? Which of Google’s recommendations are worth a look?
Orphex reads Google’s change history: when, on which campaign and what kind of setting.
For budgets, status, names and tracking URLs it also reads the before and after values.
It reads Google’s recommendations with the impact Google modeled, as suggestions to weigh, not orders.
What you’ll see
What changed in our Google Ads account in the last two weeks? Which of Google’s recommendations are worth a look?
14 changes in two weeks. The biggest: the Shoes budget went from $300 to $180 a day on the 3rd. Google has 6 recommendations, 2 with a modeled impact.
| When | What changed | Before | After |
|---|---|---|---|
| Oct 3 | Shoes · daily budget | $300 | $180 |
| Oct 6 | Brand · status | Active | Paused |
| Oct 9 | Sale · campaign name | Sale Q3 | Sale Q4 |
| Oct 11 | Generic · target ROAS | Not published | Increased |
The result.
What Orphex reads for you
- Google’s change history: when, on which campaign and what kind of setting
- Before and after values for budgets, status, names and tracking URLs
- Google’s recommendations, with the impact Google modeled
Turning it into a change
- Applying or dismissing a recommendation arrives as a preview, and needs the Editor role and changes switched on for your workspace.
Google keeps about 30 days of history and doesn’t say who made a change. Ad copy and targeting edits don’t come with before and after values.
Ask it another way.
What changed in our Google Ads account this week?
What changed on the Shoes campaign budget recently?
Which Google recommendations are worth applying?
Questions.
How far back does it go?
About 30 days, which is what Google keeps.
Does it show who made a change?
No. Google doesn’t say who made a change here.
Related skill
Orphex Anomaly Investigation
Investigate an unexpected spend, outcome, CPA, or ROAS shift; rank falsifiable causes without treating coincident changes as proof.
Try it on your own account.
Free plan: 3 connected accounts, 250 reads and 50 actions a month. No card needed. Changes must be switched on for your workspace.