Orphex MCP use cases
Ready-made prompts for your ad accounts.
Analyses, reports, changes and new creatives for Meta, Google Ads, TikTok and more. Each use case comes with a prompt you can copy, what Orphex shows you, and the limits. Every change arrives as a preview first.
53 use cases
Use cases
Pause ad sets that spend without purchases
List ad sets with spend and no purchases, and pause them after you check the list.
Open use caseLaunch a campaign from a short brief
Describe the campaign in a sentence. Orphex builds it paused, one previewed step at a time.
Open use caseBuild a lookalike audience from your buyers
Create a lookalike from purchase events your pixel already records.
Open use caseSet up a Meta automated rule, switched off
Write a rule in plain language. It is created off, so you can check it before it runs.
Open use caseFund the campaigns limited by budget
See which campaigns Google limits by budget, and move money from the ones that don’t need it.
Open use caseSee where Performance Max shows, and exclude placements
Read Performance Max placements and add account-wide exclusions, the kind that reaches PMax.
Open use caseShare one negative keyword list across campaigns
Create a negative list once and attach it to every campaign that needs it.
Open use caseSwitch a campaign to Target CPA
Change a campaign’s bid strategy with the current and new setting side by side.
Open use caseTell Smart Bidding about an upcoming sale
Add a seasonality adjustment so Smart Bidding expects the higher conversion rate.
Open use caseFind which tag change broke conversion tracking
Compare recent Tag Manager changes with the drop in conversions, and restore the change.
Open use caseCreate up to 20 TikTok ads from a sheet
Paste a sheet and create up to 20 ads in one approval, all paused.
Open use casePause TikTok ad groups with no conversions
Find ad groups that spend without converting and pause them after you review the list.
Open use caseRaise budget and bids on your best TikTok ad groups
Give more budget to the ad groups beating your target CPA.
Open use caseTurn Shopify customers into a TikTok audience
Build a TikTok audience from your customer list so you stop paying to reach people who already bought.
Open use caseSend Shopify customers to a Meta audience
Keep a Meta audience of recent buyers to exclude or to seed a lookalike.
Open use caseCheck whether you need to pay for your own brand name
See what brand search costs, where competitors bid on your name, and which spend needs a test.
Open use caseSee if your budget split matches what each channel returns
Compare spend share with conversion share across channels, on the same footing.
Open use caseFind out if video, image or carousel works best for you
Compare formats on cost per purchase, with the number of ads behind each.
Open use caseLearn how long your Meta ads last before they wear out
Measure your own creative lifespan, so production plans on a number instead of a calendar.
Open use caseGive your winning ad more budget, in steps
Check that a top ad has real volume and room to grow, then raise its ad set budget.
Open use caseFind the hours your Search ads waste money
Read Search results by hour, and limit a campaign to the hours that sell.
Open use caseFind videos that lose people in the first second
Spot videos with a weak opening but a strong body, where a re-cut beats a new shoot.
Open use caseFind best sellers that still have room to grow
Separate hero products with headroom from ones already at their ceiling.
Open use caseFind out why your clicks cost so much
Sort expensive search terms into bad buys, quality penalties and pricey markets.
Open use caseStop your campaigns from bidding against each other
Find search terms served by more than one campaign, and send each to the one that converts.
Open use caseRein in broad match keywords that leak spend
Find broad keywords bought with too little control, and add tighter versions.
Open use caseDecide which low-CTR ads to turn off
Sort low-CTR ads into ones to pause, ones to fix and ones with a delivery problem.
Open use caseCheck if you’re showing the same ads to the same people
Read frequency against reach, to tell over-serving from an audience that has run out.
Open use casePause generic keywords that spend and never convert
Find non-brand keywords with real spend and no conversions, and fix or pause each one.
Open use caseSee where your brand appears, ranked by views
List the sites, apps and channels with the most impressions, so someone can check them.
Open use caseFind good products Google has stopped showing
Spot products that sell well when shown but barely get impressions.
Open use caseFind products that spend and never sell
List Shopping products with real clicks and zero sales, and see why each one fails.
Open use caseFind products whose listings don’t earn the click
Separate products held back by their feed from ones that just cost too much.
Open use caseFind where viewers drop off your video ads
Read each video as a funnel and name the first step that breaks.
Open use caseGet to know a new account in one pass
See what’s connected, where the money goes, what data exists and where to start.
Open use caseSet monthly targets on a scorecard
Describe your goals and get a scorecard with one target per platform and metric, previewed first.
Open use caseCheck whether you’ll hit this month’s targets
Read each target’s pace and forecast, and see why the ones at risk are behind.
Open use caseSee whether traffic is arriving right now
Read GA4’s last 30 minutes after a launch, then the dated report by source.
Open use caseCheck how your GA4 property is set up
See data streams, key events and recent setup changes before you trust a conversion number.
Open use caseSee what changed in Google Ads and what Google recommends
Read 30 days of changes with before and after values, and Google’s recommendations with their modeled impact.
Open use caseSee who changed what in your Meta account
Read recent Meta changes with the person who made each one, plus Meta’s account recommendations.
Open use caseRun a weekly health check on one workspace
Read the weekly digest, check it against targets, then look only where something moved.
Open use caseWrite a one-page monthly summary for leadership
Spend, results and efficiency for the month, each figure with its unit and source.
Open use caseUndo a change, or stop one before it runs
Revert an applied change, or cancel or reject one that’s still waiting.
Open use caseCompare Meta and Google on a fair basis
Same metrics, same window and one currency, with the attribution differences named.
Open use caseMeasure whether a change really made a difference
Run an Impact Analysis and see what happened against what would have happened anyway.
Open use caseExport a report to Google Sheets
Write Orphex numbers, or a table from the chat, into a new or existing sheet after one preview.
Open use caseMake new image variants from a winning ad
Give Higgsfield your best image as a reference and get up to 4 new versions, priced in the preview.
Open use caseRefresh a tired ad image with an edit
Change the scene around your product without starting from scratch.
Open use caseTurn a product photo into a short video
Animate a still with Higgsfield DoP, or choose another model such as Kling, Seedance or Wan.
Open use caseRemix the video in a running Meta ad
Take the video from a live Meta ad and make a new version with a different scene.
Open use caseTrain a consistent character for your ads
Train a Soul ID from your photos once, then generate new images of the same person or mascot.
Open use caseCompare what a video costs on different models
Price one request on up to 8 Higgsfield models before you propose anything.
Open use case
Start with one of these on your own account.
Connect Meta, Google Ads or TikTok free and paste a prompt.